- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- Play To Win: TV Nets Test New Compensation Models
On Media, Diane Mermigas - Friday, November 30, 2007
The development and trial of new business models that utilize digital interactivi ...
- T-Mobile Pulls Out Of Cycling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Stung by ongoing doping scandals in professional cycling, T-Mobile, a subsidiary ...
- Media Recession Looming?
Around the Net In Media, William Spain - Tuesday, November 27, 2007
The U.S. media industry could be on the brink of its seco ...
- Strike's Impact On Ads Imminent
Around the Net In Media, William Spain - Monday, November 26, 2007
The impact of the Hollywood writers' strike is still minimal, with ...
- Economic Hits: Internet May Revitalize Net Ads, Content
On Media, Diane Mermigas - Monday, November 19, 2007
This is the first major stretch of economic volatility in which t ...
- Quantcast Gets New CMO With Agency Background
Online Media Daily, Mark Walsh - Tuesday, November 13, 2007
Former Brighthouse executive Adam Gerber spent 15 years at traditional and digit ...
- Hanesbrands' Aggressive Makeover Paying Off
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Hanesbrands is ramping up sales and consumer awareness of its portfolio ...
- Marketers May Pull Back On Ad Spending, Execs Say
MediaDailyNews, David Goetzl - Friday, November 9, 2007
While economic uncertainty may not have caused a drop in ad spendi ...
- Hotels.com Taps TargetCast For Media Biz
Around the Net In Media, William Spain - Thursday, November 1, 2007
Hotels.com has tapped TargetCast for its $68 million media account after ...
- Web Video's Search for the Holy Grail
OMMA Magazine, Steve Smith - Thursday, November 1, 2007
Have we seen this episode before? The Digital Entertainment Network in 199 ...
- Hey, Watch Where You Stick That Thing
OMMA Magazine, Courtney Humiston - Thursday, November 29, 2007
The military has gotten schooled in online ad placement - the ha ...