- GroupM Restructures Local Broadcast, Consolidates MindShare, MediaCom, Mediaedge:cia Teams
MediaDailyNews, Joe Mandese - Thursday, January 31, 2008
GroupM, the media agency holding company within the WPP agency holding compan ...
- It's Official: MPG Taps MyNetworkTV's Barrington
MediaDailyNews, - Wednesday, January 30, 2008
As expected, MPG North America has named David Barrington executive vice president-managi ...
- Automation Of Media Buying Through Ad Exchanges: Good Idea!
Online Spin, Cory Treffiletti - Wednesday, January 30, 2008
Over the last month I've stated more than once that I fe ...
- MediaCom Gobbles Edible Arrangements
MediaDailyNews, - Tuesday, January 29, 2008
WPP's MediaCom unit has been named the media planning and buying agen ...
- GroupM: Online, TV To Fuel '08 Ad Spending Growth
Online Media Daily, Joe Mandese - Monday, January 28, 2008
In the face of numerous other downward ad forecast revisions, and increasi ...
- SMG Chief Digital Officer: 'Change Is In The Air'
Online Media Daily, Tameka Kee - Wednesday, January 23, 2008
The writers' strike, the impending broadcast shift from analog to digital, a ...
- Obit: Zetelle 'Z' Guerra, Grand Dame Of Media Buying, Dead At 71
MediaDailyNews, Joe Mandese - Tuesday, January 22, 2008
Zetelle Guerra, one of the grand dames of media buying until s ...
- Zenith Restructures Video Buying, Names Peggy Green Vice Chair Of Agency
MediaDailyNews, Joe Mandese - Friday, January 18, 2008
Zenith Media USA, the flagship unit of Publicis Groupe's ZenithOptimedia Group, th ...
- Nielsen Eyes 'Live' Plus 3-Day Local TV Ratings, Move To Closer Standard With National
MediaDailyNews, Joe Mandese - Monday, January 14, 2008
Nielsen late Friday informed its local TV ratings clients that it ...
- Havas Acquires BLM, Merges With Arena Media Unit
MediaDailyNews, - Monday, January 14, 2008
Havas, the Paris-based parent of MPG and Havas Media, this morning announc ...
- Insider Data Trading (The Real Reason Keyword Prices Will Rise in 2008)
Search & Performance Insider, Mark Simon - Monday, January 7, 2008
2007 was a year of extraordinary consolidation in the online ad secto ...
- TVB's e-Media System Up And Running
MediaDailyNews, David Goetzl - Thursday, January 3, 2008
TVB said Wednesday that its new e-media system was launched n Decembe ...
- Google Shares Dip Following New Print Ads Report
Online Media Daily, - Wednesday, January 2, 2008
The price of Google's shares fell more than $11 on Monday, ...
- A Bigger Bang
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
You might not always get the ROI you want, but if y ...
- Just the Right Bullets
OMMA Magazine, Joe Mandese - Tuesday, January 29, 2008
Google may dominate search, but when it comes to online display advertisi ...