- The Sell: Bottom of the Ninth
Media Magazine, Andrew Ettinger - Monday, June 23, 2008
To many Americans, summer means baseball. I am not one of tho ...
- Working for the Weekend
Media Magazine, Randi Schmelzer - Monday, June 23, 2008
It wasn't until 1993 that NBC branded Thursday nights "Must See TV ...
- ZenithOptimedia Revises Ad Outlook, Boost Online, Global Ad Estimates
MediaDailyNews, Joe Mandese - Monday, June 30, 2008
Despite a global credit crisis, and weak economic signs in key Weste ...
- VivaKi Difference: Publicis Reorganizes Digital, Lang Replaces Kenny, McCann Will Oversee Talent
Online Media Daily, Joe Mandese - Wednesday, June 25, 2008
In the first major reorganization of Publicis' digital media assets since ...
- Quantcast Debuts Hybrid Audience Measurement Model
Online Media Daily, - Tuesday, June 24, 2008
Quantcast has rolled out a hybrid Web audience measurement model, which combin ...
- Nielsen Lights Sony's Fuse: Integrates TV, Online Ratings With Brand Data -- Magazines Are Next
MediaDailyNews, Joe Mandese - Monday, June 23, 2008
In a move that has the potential to shift the way advertise ...
- Online 'Healthy' As Millard Takes MSLO Helm
Around the Net In Online Marketing, Ross Fadner - Thursday, June 12, 2008
Following the surprising departure of CEO Susan Lyne, former Yahoo Wenda Harr ...
- MPMA Becomes Billetts America, Offers New Services
MediaDailyNews, - Thursday, June 12, 2008
Media Performance Monitor America (MPMA) is going back to its roots a ...
- Magna Dubs Canoe A 'Dragon' Tale, And A Fairly Long One At That
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2008
After weeks of speculation, the cable industry officially anointed Madison Avenue med ...
- WPP Backs Yield Software, System Accelerates Online Ad Spending
Online Media Daily, Joe Mandese - Wednesday, June 4, 2008
WPP Group has taken a strategic stake in a promising new onli ...
- GM Planworks Trims Staff, Reorganizes With Emphasis On Digital Tools
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2008
Three months after the surprising ouster of long-time GM Planworks chief Denn ...
- Real Cost Of TV Buys May Not Be The CPM
MediaDailyNews, Anne-Marie Schaffer - Monday, June 2, 2008
While watching episodes of "Two and a Half Men" and "Rules ...
- Newspapers: Local Online Revenues Grow, But Share Decreases
MediaDailyNews, Erik Sass - Monday, June 2, 2008
A new survey of local Web site revenues by Borrell Associates fou ...