Tag results for "media buying" for December 2008
- Possible Automotive Media RethinkAccording to a recent analysis of BIGresearch's SIMM database by Prosper Technologie ...
- The Sell: Thick as a BrickPeople don't watch television the way they used to. Years ago ( ...
- 09 Magazine Ad Market Stalls, Outlook Lowered For MeredithAt a time of year when big magazine publishers normally are locki ...
- McMinn Joins Titan As Media DirectorStacey McMinn has joined Atlanta-based Titan Agency as media director. McMinn joi ...
- Networks Brace For Tepid Scatter MarketThe current TV advertising market remains weak, with TV program pricing sufferin ...
- Extreme Makeover: The Sears Edition, Grignon Out As Media ChiefPerianne Grignon, one of the most influential women in the media buyi ...
- Big Isn't Necessarily Better, Auditor Finds Starcom Buys BestBased on a key criterion used by advertisers and management consultants ...
- GroupM Expands Maxus Footprint In U.K.Maxus, the lesser known of GroupM's four media services networks in t ...
- Interpublic Chief Paints Media As A 'Commodity,' Says 'The Big Idea' Will Save Madison AvenueMichael Roth, the Chairman-CEO, of one of America's two remaining agency holdi ...
- More Agency Prescriptions: Retrench, Fix Process And Elevate To Strategy The current recession and "doom and gloom" surrounding the economy can ...
- COREMedia Shakes Up Core Management Team, Replaces LangrockCOREMedia Systems, the Fairfield, NJ-based company that is the leading developer a ...
- Aperture: Dropping Some RsWe've been living it for months, and whether you call it ...
