- Major Media Agencies and Owners Try Out MediaEquals
Around the Net In Media, Joan Voight - Tuesday, July 28, 2009
MediaEquals, a new U.K.-based player, wants to create an automated online tradi ...
- IAB Unveils Mobile Media Buying Guide
Online Media Daily, Mark Walsh - Monday, July 13, 2009
With education still seen as a key step to expanding mobile marketin ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...
- Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media Lab
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
In a major push into the retail media space, Interpublic's Mediabrands un ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- MPG Taps Lenz For Corporate Communications
MediaDailyNews, - Thursday, July 9, 2009
Belle Lenz has joined Havas' MPG unit as corporate communications manager. S ...
- Big Picture: Unilever Launches Media Biz Review
MediaDailyNews, David Goetzl - Monday, July 6, 2009
Unilever, the marketer of brands such as Dove and Hellmann's, has launch ...