- Barclays: Big 4 Upfront To Reap $8.2 Billion
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Beyond a buoyed economy, Barclays Capital attributes an expected jump in t ...
- Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
- Havas Launches Barter Media Unit, Part Of Madison Avenue Trend
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
Havas Media North America, the parent of MPG and Havas Digital, h ...
- Zucker Helms MediaVest Innovation
MediaDailyNews, David Goetzl - Monday, April 26, 2010
On the eve of the upfront, veteran media buyer Pam Zucker h ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- Burberry Dons Universal McCann
MediaDailyNews, - Monday, April 26, 2010
Apparel marketer Burberry this morning named Interpublic's Universal McCann unit its internation ...
- All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas'
MediaDailyNews, Joe Mandese - Friday, April 23, 2010
It may be the lingering effects of the global economic recession, a ...
- The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaDailyNews, Joe Mandese - Monday, April 19, 2010
The upfront is back. That may sound like an oxymoron, but ...
- Rubicon Unveils 'Permission' System, Shifts Display Market Control Back To Publishers
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
In a bid to help publishers regain control over the sale ...
- CoreMedia, DG Team To Launch Automated System For Direct Response TV Orders
MediaDailyNews, - Tuesday, April 13, 2010
DG FastChannel and CoreMedia Systems this morning announced plans to introduce automat ...
- Brands Fail To Master Golf's 'Super Bowl,' Leave Millions On Media Table
MediaDailyNews, Joe Mandese - Thursday, April 8, 2010
When Tiger Woods and the rest of the professional golfers take ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...