- Future of Media Buying: Demand-Side Platforms
MediaDailyNews, Craig Gugel - Thursday, September 23, 2010
Effective media planning needs to address how to run relevant advertising, a ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Strata Unveils New Media Processing System, Compatible With Microsoft Desktop Apps
MediaDailyNews, Joe Mandese - Tuesday, September 14, 2010
Media-buying software and systems developer Strata has introduced a new enterprise syst ...
- 'Newsweek' Defines Fight For Print-Based Brands
MediaDailyNews, Bob Rose - Friday, September 10, 2010
In many ways, the challenges facing the newsweekly are a metaphor f ...