- Interpublic Dumps Donovan, Second Big Holding Company To Shift To MediaBank
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
In a move that dramatically alters the playing field for Madison Avenue ...
- Getting To The World Series Of Digital Media Buying
Metrics Insider, Dan Beltramo - Friday, October 29, 2010
Media buyers and baseball coaches are a lot alike. Successful baseball coachi ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- FKM Leaves MediaBank For Strata
MediaDailyNews, - Wednesday, October 13, 2010
Comcast-owned Strata has landed a multi-year deal to provide media-buying processing a ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...