- The 'Futures' Of Ad Exchanges?
Online Spin, Cory Treffiletti - Wednesday, February 29, 2012
What's the future of the ad exchange model? It's clear that ...
- Online Video Ads Are Unique Media Buys
Online Media Daily, Alex Rowland - Tuesday, February 28, 2012
The quality and diversity of ad inventory online is far more vari ...
- The Perks Of Media
Online Spin, Matt Straz - Monday, February 27, 2012
Most people in media advertising are aware that the buy side ...
- Longer Ads An Upcoming Trend?
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in th ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- TV Advertising 101 For Digital Marketers
Online Spin, Kaila Colbin - Friday, February 17, 2012
Throughout my professional life, I've had the privilege of riding hundreds ...
- Velti To Debut Private Exchange For Premium Publishers
Online Media Daily, Gavin O'Malley - Thursday, February 16, 2012
Velti plans to debut a new private exchange for premium publishers. Krish ...
- The Shifting Tides Of Video Advertising
Video Insider, Toby Gabriner - Tuesday, February 14, 2012
We don't use travel agents to book flights anymore, we can ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- War! The Fight For The Future Of Advertising
Online Spin, Matt Straz - Monday, February 13, 2012
There is a war taking place in advertising, one that will determi ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- VivaKi's Hecht Excited About Mobile's Dimensions
Online Media Daily, Mark Walsh - Friday, February 3, 2012
In August, VivaKi's Nerve Center launched a new "lane" focused on table ...
- Woe The Digital Sale: Handling The Undependable Buyer
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, February 2, 2012
Question from a salesperson: I work for a large multimedia company. Duri ...