- Driving The Upfront: Selling Begins For Movie, Auto Companies
MediaDailyNews, Wayne Friedman - Thursday, May 31, 2012
Movie and auto companies sprang into upfront action for the 2012-2013 seas ...
- Unilever Retains Mindshare For Media-Buying Duties
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
Unilever will keep WPP's Mindshare as its media-buying agency in the U.S ...
- Rentrak, MasterCard Partner For Media-Buying
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
Combining key purchase data and TV viewing information, Rentrak has made ...
- TVB Promotes Spot TV As Better Buy
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Just days before the 2012-2013 upfront TV ad market is set ...
- Buyer Questions YouTube's New Channel Offering
Around the Net in Video, Ross Fadner - Monday, May 14, 2012
Adweek talks to one unnamed ad buyer who questions YouTube's new offeri ...
- Farmers Insurance Media Assignment In Review
Raw, Steve McClellan - Friday, May 11, 2012
Farmers Insurance has put its media agency assignment into review, according ...
- Telmar, DOmedia Partner for Media Buying
Digital Outsider, Erik Sass - Friday, May 4, 2012
This week Telmar Group, which provides advertising media information software and service ...
- Not All Inventory Was Created Equal
Online Spin, Cory Treffiletti - Wednesday, May 2, 2012
We're heading into a phase of the online ad business that's clear ...