- SET Rebrands To Refine Ad Targeting For Clients
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
Attempting to make online video ad buying similar to television, Affine Syste ...
- Reconciliation With The RFP Process
Video Insider, Rich Routman - Thursday, July 26, 2012
We all agree that the RFP process is, to put it bluntl ...
- Nobody Ever Cried Over A Banner Before
Online Spin, Cory Treffiletti - Wednesday, July 25, 2012
Super Bowl, Olympics or targeted online advertising? That's the question of t ...
- TV Is Everywhere. Now What?
MediaDailyNews, Lynda Clarizio - Tuesday, July 24, 2012
Though consumers' appetite for video content on any platform seems to ...
- Dentsu America Wins New Orleans Tourism Account
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketi ...
- PHD Wins Farmers Insurance Media Account
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Farmers Insurance has selected Omnicom's PHD to handle media planning and buyi ...
- Brewer SABMiller Consolidates Media With MEC
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Global brewing giant SABMiller has consolidated its media planning and buying assignme ...
- A Promising Solution To The RFP Mess
Online Spin, Matt Straz - Monday, July 16, 2012
Last year I wrote a column entitled "The Digital RFP Is ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will le ...
- MEC Wins Harman's Media Business
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
WPP's MEC has been selected as global media agency of record f ...
- GroupM Acquires Alchemedia, Expands S. Korean Reach
MediaDailyNews, Steve McClellan - Monday, July 2, 2012
WPP's GroupM has expanded its operation in the rapidly growing South Kor ...