- The Business Of Reinventing 'TV Households'
MediaDailyNews, Mike Bloxham - Wednesday, September 26, 2012
Now, the trend toward thinking in terms of video consumption across a ...
- Flink To VP, Digilant Global Platform Solutions
Online Media Daily, Gavin O'Malley - Friday, September 21, 2012
Digilant -- the agency trading desk that was incubated by Havas Digit ...
- First Look: Mediaocean's New SmartRFP App
Online Spin, Matt Straz - Monday, September 24, 2012
Last week I was granted access to Mediaocean's new digital pre-buy applicatio ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- Cracking Into Video's Cost Structures
Video Insider, Rich Routman - Thursday, September 13, 2012
Video, like all other forms of online advertising, changes rapidly. While viewe ...
- But For The Want Of A Company Car
Raw, Steve McClellan - Wednesday, September 12, 2012
Horizon Media CEO Bill Koenigsberg told the audience attending today's TVB Forwa ...
- Forrester Creates Digital Playbook To Enhance Media Buying
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
A Forrester Research analyst emphasizes the need for media planners and markete ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Lionsgate Reviews $400 Million Media Agency Assignment
Raw, Steve McClellan - Friday, September 7, 2012
Los Angeles-based movie and TV studio Lionsgate has put its media agen ...
- MPG Promotes Hiltz To CEO
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
Havas-owned media agency MPG has promoted Lori Hiltz to CEO of i ...
- Mindshare Wins Smithfield Media Assignment
Raw, Steve McClellan - Tuesday, September 4, 2012
WPP's Mindshare has been awarded media planning and buying duties for Smithfie ...