- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Vevo Launches Ad Exchange, Enhances Brand Marketing
Online Media Daily, Gavin O'Malley - Monday, October 29, 2012
Vevo, the latest Web publisher to break into real-time bidding, just debut ...
- The Future Of Augmented Reality
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 29, 2012
Diving into what will likely be a serious matter for media buye ...
- Zenith Retains Travelocity Media Business
MediaDailyNews, Steve McClellan - Friday, October 26, 2012
Publicis Groupe's Zenith has retained its Travelocity media assignment after a revie ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal
Online Media Daily, Laurie Sullivan - Friday, October 19, 2012
The world recently became smaller for RocketFuel and its U.S. brand clien ...
- Six Things A CMO Should Know About Real-Time Bidding
Programmatic Insider, Chris Sukornyk - Thursday, October 18, 2012
Number one: fact from fiction. Real-time bidding (RTB) refers to a w ...
- MEC Wins LegalZoom Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
WPP's MEC has been selected to handle media chores for LegalZoom, t ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- Vibrant Media Gets Big Names On Board
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Chris Ahearn, Cathie Black and Mark Zagorski have been appointed to Vibra ...
- MediaVest USA Awarded Media AOR Duties For The Travelers Companies
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Publicis Groupe's MediaVest USA has been awarded media agency of record duti ...