- Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operati ...
- CoreMedia, Dial800 Strike Direct-Response System Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 30, 2013
Direct-response media buying software provider CoreMedia Systems has struck a deal wi ...
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting
Online Media Daily, Gavin O'Malley - Wednesday, January 30, 2013
In an effort to bolster brands' confidence in the effectiveness of onli ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Horizon And JWT Selected By Vonage After A Review
Raw, Steve McClellan - Wednesday, January 30, 2013
Telecommunications company Vonage selected Horizon Media for media planning and buying chor ...
- Collective Plugs Into Facebook Exchange
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Digital audience targeting firm Collective is among the latest companies to pl ...
- Agencies Tie One On At Creative Media Awards
Just An Online Minute, Persia Tatar - Thursday, January 24, 2013
Last Wednesday over 200 agency big thinkers, decked out in their dapp ...
- Mondelez Taps MediaVest For Global Media
MediaDailyNews, Steve McClellan - Friday, January 4, 2013
Snack food giant Mondelez International, recently spun off from Kraft Foods, consolidat ...
- The Year Ahead, What We Can Learn From 2012
Online Media Daily, Cella M. Irvine - Friday, January 4, 2013
Many of the trends we saw in 2012 -- from the ongoi ...