- TV Upfront Registers Modest Gains
MediaDailyNews, Wayne Friedman - Friday, May 31, 2013
TV upfront deal-making continues at a modest -- some would say sl ...
- Carnival Cruise Lines Sails Into A Media Review
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
Carnival Cruise Lines has launched a media agency review. The company spe ...
- Van de Ven Named ECD At MEC UK
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
In an unusual move, MEC UK, the WPP-owned media shop, has hir ...
- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Media Execs Re. $1 Bil NewFront Estimates: What Are They Smoking?
TV Watch, Wayne Friedman - Thursday, May 23, 2013
Wild upfront digital video estimates postured that many platforms/sites could get ...
- Media Storm Inks Ad Buying Deal With Videology
MediaDailyNews, David Goetzl - Monday, May 20, 2013
Media Storm, which specializes in representing entertainment entities, such as FX a ...
- Clear Channel Outdoor Unveils Consumer Networks
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Clear Channel Outdoor is creating a new way for advertisers to b ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Beyond Firefox 22, A New Display Opportunity Awaits
Online Media Daily, Tim Mayer - Thursday, May 16, 2013
Coming this June, Firefox v. 22 will change its default behavior ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Mindshare Sweeps Up Dyson Account
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
WPP's Mindshare has won media duties for Dyson, the British technology compa ...
- This Upfront, Will Digital Video Be Bought Like TV?
Online Media Daily, - Thursday, May 9, 2013
The big challenge is to get the digital agencies to think o ...
- Automating The RFP And Buying Process (For Real)
Online Spin, Cory Treffiletti - Wednesday, May 8, 2013
There's an area of the advertising business that's not so patiently waiti ...
- Capitalizing On The Growth, Cost Benefits of Cable's Long Tail
MediaDailyNews, Liz Janneman - Tuesday, May 7, 2013
Advertisers and buyers have now reached a point where they have ...
- What Does Programmatic Ad Buying Mean In A Cross-Media World?
Online Spin, Dave Morgan - Thursday, May 2, 2013
At the MediaPost OutFront last week, when media buyer panelists were ask ...