- Cable Upfront Begins, Final Take Projected At $9.8B
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Following most of the broadcast upfront deal-making, many cable networks are doi ...
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elki ...
- Motorola Hires Digitas For Global Media Account
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media dutie ...
- Three Minutes of Online Ads an Hour Is the Best, Australian Study Says
Around the Net in Video, P.J. Bednarski - Tuesday, June 11, 2013
Research from Murdoch University's Audience Labs in Australia has concluded the swe ...
- So, Is Yahoo the Next Big 'TV Network'?
Around the Net in Video, P.J. Bednarski - Tuesday, June 11, 2013
Could be, says Bill Wise, CEO of Mediaocean: "What’s unique about Yah ...
- ABC's Wang Says TV, Digtal Buying Need More Integration
TVBlog, David Goetzl - Monday, June 10, 2013
As head of sales at ABC, Geri Wang has considerable visibility in ...
- Reader's Digest Taps TriVu To Enhance Analytics
Online Media Daily, Gavin O'Malley - Tuesday, June 4, 2013
As part of a broader effort to scale video ad sales, Reader ...