Tag results for "media buying" for August 2013
- Revamped SMGX Is Now London-Based; Muszynski Takes On Dual Spark, SMG RoleThe advanced TV, marketplace intelligence and "thought leadership" unit prepares to sca ...
- Pool Joins MARC USA In New Role At The AgencyThe Pittsburgh ad shop, after a series of recent wins, has creat ...
- UM Awarded Global Hershey's AccountChocolate marketer Hershey has consolidated its global media agency account with Interpubl ...
- 10 Things That Make New York Media GreatDespite the growth of its tech companies, New York is still large ...
- Media Buyers Favor TV, But Digital, Video On RiseTV is still the most popular advertising tool for media buyers ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?Ad networks are bracing for the loss of some of the mo ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, MobileOn the heels of last week's deal naming Adap.tv its primary automati ...
- PCH Launches Affiliate Program To Support Performance MarketingPublishers Clearing House on Monday launches a marketing and affiliate program th ...
- Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses TooProgrammatic media-buying technologies have begun to fuel Wall Street's public marketplace, a ...
- Neuromarketer Praises Effectiveness Of Movie Theater Ads Media buyers and marketers should re-evaluate "the role of cinema advertising, a ...
- Lufthansa Reviews Global Media AssignmentLongtime incumbent Mindshare successfully defended the last time the airline reviewed i ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform PartnerThe Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- GroupM Cuts Its Ad Spending Forecast For 2013Continued Eurozone troubles are cited for the cut. Next Year may ...
- Can Paid Media Be Shared?The top trend of the day in the start-up world is sharin ...
- Publicom Could Cause Major Media Wealth Re-DistributionThe Publicom merger could sharply reduce media price inflation and cut $ ...
- Ad Buyers Expect TV Plus Digital Video Spend To IncreaseOne in three media buyers who attended this year's Newfronts said ...
- British Airways, Iberia Fly Media To CaratFollowing a competitive pitch by International Airlines Group (IAG), both British Airwa ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- Reckitt Benckiser Calls Global Media Agency ReviewConsumer goods giant Reckitt Benckiser is conducting a global media planning a ...
