- WFA Develops First Global Media Transparency Index
MAD, Steve McClellan - Friday, February 28, 2014
The index covers the top 20 markets worldwide. France is ranked ...
- Making Sense of Programmatic Buying
MediaDailyNews, Ken Beaulieu - Friday, February 28, 2014
Bob Arnold, digital media and strategy lead, North America, at Google, believ ...
- The Media-Sales Relationship Dynamic: Top-10 Dos and Don'ts
Publishing Insider, Ellyn Rice - Thursday, February 27, 2014
I've been in the media industry for over six years in N ...
- Arnold Loses Anti-Tobacco Account To 72andSunny
Bay State Blog, Val Brickates Kennedy - Tuesday, February 25, 2014
The American Legacy Foundation, a public health group focused on ending tobac ...
- Mindshare Awarded U.S. Media Duties For Volvo
MAD, Steve McClellan - Monday, February 24, 2014
The WPP shop previously managed Volvo's media work outside the U.S. a ...
- Cox Begins Selling Linear TV Inventory Programmatically
Real-Time Daily, Tyler Loechner - Friday, February 21, 2014
Cox Media, the ad sales division of one of the largest operato ...
- SMG's Spark Wins ConAgra Media Duties
MAD, Steve McClellan - Thursday, February 20, 2014
It's the latest in a series of new business wins for Spar ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
Real-Time Daily, Laurie Sullivan - Thursday, February 20, 2014
Cross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- U.S. Advertisers Need To Take Action On Rebates
MAD, John Billett - Tuesday, February 18, 2014
Media owner rebates are now a fact of life in the U. ...
- Blitz Media To Close, Say Former Employees
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
Blitz Media, a three-decades-old Waltham, Mass., media buying and planning shop, la ...
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Media trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- The Data-Driven Future Of TV: Will Spots Be Cherry-Picked Or Cherry-Packaged?
Online Spin, Dave Morgan - Thursday, February 13, 2014
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. T ...
- Media Inflation Is 'The Big One'
Online Spin, Maarten Albarda - Monday, February 10, 2014
One of the contentions my co-author and fellow Online Media Spinner Jose ...
- Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.c ...
- Maximize Your Media Dollars In 2014
Marketing Daily, Mike Molnar - Thursday, February 6, 2014
Do you feel your digital campaigns are more about reach and fa ...
- Digitally Speaking, CBS, Time Warner, Disney Bigger Than Facebook
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
For all of Madison Avenue's seeming obsession with popular social media platfor ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
After DG's sale of its TV ad distribution operations, which execs expe ...
- Judge Orders Reconciling Of KSL's 2013 Transactions
MAD, Steve McClellan - Monday, February 3, 2014
The judge hearing the KSL Media case has given the new trust ...