- Placemedia Taking Programmatic TV Local
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announc ...
- GroupM Wins Npower European Account
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
Energy supplier npower has appointed GroupM to handle pan-European media planning a ...
- Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
Taking "viewability as a currency" to the next level, Undertone has announc ...
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
Real-Time Daily, Jayant Kadambi - Tuesday, April 29, 2014
Advertisers want assurance that they can reach their target audience with a ...
- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three n ...
- Celebrity Cruises Reviews GBP5m Media And Planning Account
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
Royal Caribbean Cruises operator Celebrity Cruises is reviewing its GBP5m media a ...
- Connecticut Launches 'Revolutionary' Tourist Blitz
MAD, Larissa Faw - Friday, April 25, 2014
Connecticut-based Adams & Knight created the advertising campaign in partnership with touri ...
- Mobile Measurement Tops Media Pros' Focus
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2014
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, a ...
- Post Office Review of Digital, Direct And Advertising Accounts
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
The Post Office is reviewing its advertising, direct and digital accounts throu ...
- Buyers And Sellers: The Benefits Of An Email Diet
Publishing Insider, Seth Ulinski - Thursday, April 24, 2014
It's no secret that the buy side (marketers, ad agencies, etc) recei ...
- Programmatic For Radio Catching On
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Programmatic ad buying has caught on for desktop and mobile ads, a ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct Platform
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Yieldex --- a company that has spent the better part of ...
- Online Video Ads Out-Price TV Spots
MediaDailyNews, Wayne Friedman - Monday, April 21, 2014
For 2013, the average online video ad was about double the pri ...
- Judge Orders KSL's Long-Time Accountant To Testify
MAD, Steve McClellan - Tuesday, April 15, 2014
It looks like a guy who knows where many of the proverbi ...
- DOOH Revenues Rise 13% In 2013
MediaDailyNews, Erik Sass - Monday, April 14, 2014
While the Internet is still the fastest-growing medium with a 15.7% increa ...
- M&S Moves To Mindshare, Ending 14 Years With Walker Media
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
After fourteen years working with Walker Media, Marks and Spencer has shift ...
- Group M Beats Denstu Aegis To Land GBP600m Global Vodafone Account
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
Group M's MEC has beaten the Denstu Aegis Network to win Vodafone ...
- Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct.
MAD, Steve McClellan - Thursday, April 10, 2014
The selection comes after a global consolidation review that the client confirm ...
- 2 Sisters Food Review Follows MediaCom Split
Around the Net In MAD London, Sean Hargrave - Thursday, April 10, 2014
After parting ways with MediaCom, 2 Sisters Food Group is to ho ...
- MDC's Assembly Wins Timberland Media Duties
MAD, Larissa Faw - Wednesday, April 9, 2014
The assignment came after a review. Mediahub, the media operation of Interpublic ...
- Automation in TV: Finding Diamonds in the Rough
Real-Time Daily, Dan Ackerman - Thursday, April 10, 2014
Havas Media's head of research, Joe Abruzzo, recently posted a really gre ...
- Adiant Catches The Wave, Launches Native RTB Exchange
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Perhaps no trend has been more apparent thus far in 2014 th ...
- OMD Wins Disney's GBP21m UK Planning And Buying Account In EMEA Review
Around the Net In MAD London, Sean Hargrave - Wednesday, April 9, 2014
OMD has won Disney's GBP21m UK media planning and buying account ...
- Comparethemarket Switches To WPP's MEC For GBP110m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Wednesday, April 9, 2014
Comparethemarket.com owner, BGL Group, has appointed WPP's MEC to handle its GBP11 ...
- AppNexus Adds Software To Support Direct Deals
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 8, 2014
Programmatic ad platform AppNexus this week released software to support direct deal ...
- MITX Mobile Summit Kicks Off April 24
Bay State Blog, Val Brickates Kennedy - Wednesday, April 9, 2014
It's that time of year again, mobile marketing fans. MITX's annual Mobi ...
- Programmatic Buying: Efficiency, Effectiveness But Also Lack of Knowledge & Transparency
MAD, Bill Duggan - Tuesday, April 8, 2014
Advertisers are clearly climbing the learning curve with programmatic buying. There ...
- NBCU Mulls Programmatic TV/Digital Upfront Deals
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2014
NBCUniversal could be selling some of its TV advertising inventory, as we ...
- Nielsen/CBS: Combined TV, Radio Buys Offer More Reach
MediaDailyNews, Wayne Friedman - Monday, April 7, 2014
Combining local TV and radio media buys can double the reach f ...