- BSSP Wins Blue Shield Of California Account
MAD, Larissa Faw - Thursday, July 31, 2014
Healthcare has a new advocate. Blue Shield of California named marketing communicatio ...
- RTL Group Spends $144M For Majority Stake In Programmatic Video Ad Platform SpotXchange
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
RTL Group, a large European media company, on Thursday announced it wi ...
- Kantar Media Launches SRDS Programmatic Offering
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
WPP's Kantar Media on Thursday officially launched the programmatic media planning a ...
- It's The Golden Age Of Audience Data, Stupid
RTBlog, Joe Mandese - Wednesday, July 30, 2014
I've used some version of the "It's The Data, Stupid" line ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Shaping The Programmatic Marketplace (With The Lights Off)
RTBlog, Tyler Loechner - Tuesday, July 29, 2014
In response to a recent IAB Europe report -- which found th ...
- It's All TV, Isn't It: A Rumination
Audience Buying Insider, Mitch Oscar - Friday, July 25, 2014
I'm a TV guy, and proud of it. I enjoy horizontally watchi ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
Data from what is the best composite view yet of Madison Avenue ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Real-Time Daily, Joe Mandese - Friday, July 25, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Time To Tune Down The Frequency
Online Spin, Joe Marchese - Thursday, July 24, 2014
A few weeks ago, Rich Greenfield at BTIG Research had a gre ...
- How Planning Problems Are Hindering Cross-Channel Campaigns
Audience Buying Insider, Richard Jalichandra - Wednesday, July 23, 2014
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, a ...
- Buyer Beware: Political Advertising And Local Media in 2014
MAD, Daniel Elu - Tuesday, July 22, 2014
Brace yourself, as we enter the 2014 mid-term election cycle, for t ...
- AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AOL UK on Tuesday announced that it will put 100% of i ...
- Active International Bets On Programmatic With Appointment Of Izenman As CDO
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
Active International, an independent barter media shop, on Monday announced the appointme ...
- Viewability Problem Becoming More Viewable
RTBlog, Tyler Loechner - Monday, July 21, 2014
Its name suggests otherwise, I know, but the viewability problem is suppos ...
- Horizon-Rentrak Deal Will Spotlight New VOD Targeting Opportunities
MAD, Larissa Faw - Friday, July 25, 2014
The new partnership gives the agency access to Rentrak's Multiscreen Essentials syste ...
- Measuring Returns From TV: Where Is ROBI?
Audience Buying Insider, Walt Horstman - Friday, July 18, 2014
A few weeks ago, I was talking with a colleague from o ...
- SMG Is Recma's Global Network Billings King For 2013
MAD, Larissa Faw - Thursday, July 17, 2014
Starcom MediaVest Group (SMG) is the No. 1 ranked global media netwo ...
- Molson Coors Reviews Global Planning And Buying Accounts
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
Brewing giant, Molson Coors, is reviewing its global international planning and med ...
- Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding Debt
MAD, Steve McClellan - Monday, July 14, 2014
Cumberland Packing has filed papers asserting that it may have an unsecur ...
- Moneyball 2.0
Audience Buying Insider, Justin Evans - Friday, July 11, 2014
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressi ...
- KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
MAD LA, Laurie Sullivan - Thursday, July 10, 2014
Former leads from WPP, Publicis and inVentiv Health will launch a L ...
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Real-Time Daily, Seth Ulinski - Thursday, July 10, 2014
There's been significant discussion around GroupM's decision to forego open ad exchange ...
- Tiffany's Kicks Off Global Media Agency Review
MAD, Steve McClellan - Wednesday, July 9, 2014
The assessment follows the jewelry marketer's creative agency search earlier this ye ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Arena Wins Flight Centre's Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 9, 2014
Havas Media Group's Arena has won Flight Centre's media planning and buyi ...
- 'Inflection Point' Calls For Publisher Mobilization
RTBlog, Tyler Loechner - Wednesday, July 9, 2014
No, not "mobile-ization," but that's part of it. Chris Karl, chief strate ...
- Media Buyers Predict Growth Of More Than 25% For Video-On-Demand Budgets
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
More than half of media buyers (56%) expect to increase video-on-demand spe ...
- Marketers Still Not Sold On Native Advertising
MediaDailyNews, Gavin O'Malley - Monday, July 7, 2014
Forget transparency, or the fear of losing consumers' trust. What's really keepi ...