- DigitasLBi Taps Rubicon For Programmatic Buying
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubic ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Programmatic Beating Its Already Lofty Spend Estimates
RTBlog, Tyler Loechner - Monday, September 29, 2014
The big news out this morning in the programmatic space -- oth ...
- The Audience Day Part
Audience Buying Insider, John Piccone - Friday, September 26, 2014
More and more marketers, reacting to the chaos of fragmented TV viewersh ...
- More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
Social Media Insider, Catharine P. Taylor - Friday, September 26, 2014
Here we have an industry falling over itself to reach younger demographi ...
- ZenithOptimedia Retains Molson Coors Account
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
ZenithOptimedia has retained the GBP15m UK media planning and buying business f ...
- Will The 'In-House' Trend Last?
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 24, 2014
Joanna O'Connell, director of research at AdExchanger Research, this week penned ...
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
MediaDailyNews, Erik Sass - Wednesday, September 24, 2014
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- Beachfront Launches Programmatic Platform For Mobile In-App Video
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Beachfront Media, a video ad tech company, on Tuesday announced the laun ...
- Quillin Taps Speciale For Media/ Biz Dev Role
MAD, Steve McClellan - Friday, September 19, 2014
The former MediaCom VP has come out of retirement to join L ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- WPP Raises Legal Challenge To Losing GBP140m Buying Account To Carat
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
The Government's planned move of its GBP140m media-buying business to Carat h ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
With the midterm elections on the horizon, political marketers are preparing ...
- From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
Real-Time Daily, Brian Nadres - Wednesday, September 17, 2014
Originally, agencies centralized all programmatic media buying at a trading desk. ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- Programmatic Cross-Platform Integration: Where Are We?
Audience Buying Insider, Walt Horstman - Friday, September 12, 2014
Digital demand-side platforms (DSPs) have set the bar for what today's med ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- New Programmatic Player In Town: ADS' Conversant Buy Beefs Up Epsilon
RTBlog, Tyler Loechner - Friday, September 12, 2014
Alliance Data Systems (ADS), which owns Epsilon, this week announced that ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- The Marketers Taking Programmatic In-House Are Drawing Attention
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
The digital ad industry appears to be in the midst of ...
- Agency Recruits Creative Talent by Asking Them to Get Jobs For the Unemployed
Mediapsssst, Richard Whitman - Sunday, September 7, 2014
Some agency recruitment efforts are more laudable than others. This one fr ...
- Robots In Marketing Are Great, But Humans Still Need To Chaperone
Real-Time Daily, Arthur Muldoon - Friday, September 5, 2014
There is a particular school of thought in ad tech that espous ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...
- Carat Wins Government GBP140m Media-Buying Business
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Pending objections, which need to be raised in the next ten day ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Programmatic Video Private Exchange Use In U.S. Surges Another 140%
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
The amount of pre-roll video inventory available for programmatic buying increased 1 ...
- Where Your Money Goes In The Programmatic 'Stack'
RTBlog, Tyler Loechner - Friday, September 5, 2014
In addition to this week releasing guidance helping brands navigate the programmat ...