- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
Mediapsssst, Richard Whitman - Monday, February 23, 2015
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Frida ...
- Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
Online Spin, Maarten Albarda - Monday, February 23, 2015
Forgive me for not talking about the Oscars, but I once aga ...
- Better Will Always Outweigh Perfect In Audience Targeting
Audience Buying Insider, John Piccone - Friday, February 20, 2015
Since the dawn of TV, ad buyers and sellers have, for t ...
- The7Stars Wins GBP10m Victoria Plumb Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
The7stars has been awarded the GBP10 million media planning and buying accou ...
- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
MAD, Steve McClellan - Tuesday, February 17, 2015
The new agreement, which was approved by U.S. Bankruptcy Court Judge Al ...
- Spark Sweeps Up iRobot Account
MAD, Larissa Faw - Tuesday, February 17, 2015
Roomba's parent company, iRobot, is rethinking its brand status under its n ...
- TfL Calls Creative And Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
Transport for London is preparing to review its advertising requirements, putting i ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
MediaDailyNews, Erik Sass - Tuesday, February 10, 2015
This week, Time Inc. announced a collaboration with MediaMath that will ma ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ...
- Are Agencies Too Big, Too Controlling?
London Blog, Sean Hargrave - Thursday, February 5, 2015
The spat between Omnicom Media and Channel 5 is more interesting f ...
- Initiative Wins Papa John's $130 Million Media Business
MAD, Steve McClellan - Wednesday, February 4, 2015
Pizza chain Papa John's has selected Interpublic's Initiative as its new med ...
- The Super Bowl Of Deflated Expectations
MediaPost Weekend, Robert Jones - Sunday, February 1, 2015
With the ever-increasing cost of a 30-second TV spot during today's B ...