- Group M Raises Prediction On Ad Growth
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
Britain's biggest media buyer said ad revenue this year will rise fr ...
- Unilever Sticks With Mindshare In Western Europe
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
The FMCG giant kicked off a global media review in January, a ...
- CBS EcoMedia Lets Consumers Gift Brand Ad Dollars To Nonprofits
MediaDailyNews, Laurie Sullivan - Friday, November 20, 2015
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discover ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
Audience Buying Insider, Wayne Friedman - Friday, November 20, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 20, 2015
It may sound crazy, but using a secure, decentralized and fully electron ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- GroupM To Staff: Keep It Zipped On Remuneration, Media-Buying Questions
MAD, Steve McClellan - Tuesday, November 17, 2015
GroupM tells its staff to keep mum on any questions from outside ...
- Rainforest Trust 'Sells' Donors Endangered Land
MAD, Larissa Faw - Monday, November 16, 2015
Not really, but that's what their new real-estate-themed ad campaign, from t ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- TubeMogul Q3 Up, Despite Shaky Ad Sentiment
Real-Time Daily, Felicia Greiff - Tuesday, November 10, 2015
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul gr ...
- GroupM Confirms Essence Purchase
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
The price for the ten-year-old London-based agency was undisclosed. Rob Norman, t ...
- Johnson & Johnson Consolidates Global Media With UM
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
The health and skincare company called a review of its global med ...
- We Want Our Data, We Want Our Freedom - Brands Fight Back On Global Deals
London Blog, Sean Hargrave - Monday, November 2, 2015
Johnson & Johnson's bespoke shop within a shop underlines the number o ...