- OMD Adds More Sony Business
MAD, Steve McClellan - Wednesday, February 24, 2016
The Omnicom shop has been awarded media planning and buying duties f ...
- NBCUx Expands Programmatic To Linear TV
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2016
Beginning this fall, NBC says advertisers can use data and automation ...
- Channel 5 Owner Switches To PHD
Around the Net In MAD London, Sean Hargrave - Monday, February 22, 2016
Viacom, the owner of Channel 5 and MTV, has appointed PHD ...
- ITV Puts Media Account Out For Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
ITV is reviewing its media planning and buying account, putting Mindshare ...
- Transactional Transparency: It's Coming To Programmatic
RTBlog, Tobi Elkin - Wednesday, February 17, 2016
Header bidding, when used correctly, is a powerful tool. But what abo ...
- Programmatic Media Is Missing Something Big
Real-Time Daily, Andrew Altersohn - Friday, February 12, 2016
Every day we read about the rapid rise of programmatic media, n ...
- Advertising's Transparency Struggles Come From A Misguided Model
MAD, Mike Peralta - Thursday, February 11, 2016
We're seeing struggle across the board, as both agencies and technology compani ...
- Spotify Hands UK Media To Goodstuff Communications
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Goodstuff Communications has won Spotify's media planning and buying account in t ...
- Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
MediaDailyNews, Ben Frederick - Wednesday, February 10, 2016
Equinix has set up an ecosystem that allows its customers to ke ...
- Retail Most Popular Outstream Mobile Video Category In Q4
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Outstream mobile video ads are ads that play outside of video conte ...
- OMD Wins Sony Global Business
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Sony has consolidated the bulk of its global entertainment media accounts in ...
- Party On: The Super Bowl's OOH And Streaming Bonanzas
Audience Buying Insider, Karlene Lukovitz - Friday, February 5, 2016
This year, brands paying up to $5 million for broadcasting a 30-seco ...
- E.ON Moves Global Media To Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
E.ON, the energy company, has appointed Dentsu Aegis Network to handle i ...
- Sony Consolidates With MediaCom
Around the Net In MAD London, Sean Hargrave - Monday, February 1, 2016
Sony has moved the bulk of its global media into MediaCom followi ...