- Facebook Will Serve Ads To Non-Users Through Its Audience Network
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Facebook will expand its Audience Network, which serves ads on apps a ...
- Google Now Controls 12% Of All Global Media Spend
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Alphabet—Google's holding company—is the world's largest media owner in the world, accordi ...
- A Kick(back) In The Teeth -- Are Agencies Working For Brands, Or Themselves?
London Blog, Sean Hargrave - Friday, May 27, 2016
Is your media plan serving you or your agency's quota for kickback ...
- Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
MediaDailyNews, Joe Mandese - Thursday, May 26, 2016
Pure-play digital media companies ranked among the top 30 largest media supplie ...
- As FBX Goes Dark, Future of Programmatic Is Bright
Real-Time Daily, Adam Berke - Thursday, May 26, 2016
Facebook's move to shutter FBX should be a surprise to no on ...
- The Facebookization Of Instagram Continues
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
AdExchanger reports that Instagram announced Tuesday that it’s opening up its advertisi ...
- 7 Questions To Drive Media Company Ad Revs
MediaDailyNews, Janet Balis - Tuesday, May 24, 2016
As media companies contemplate this moment of unprecedented disruption, they juggle critic ...
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
Television News Daily, Joe Mandese - Tuesday, May 24, 2016
In a move that could greatly accelerate the programmatic TV advertising marketplac ...
- Nationwide Puts GBP20m Media Account Up For Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
Britain's biggest building society has used Havas Media as its planning a ...
- U.S. Ad Volume Declines From March, But Posts Biggest April To Date
MediaDailyNews, Joe Mandese - Thursday, May 19, 2016
Despite reports on a tightening of the so-called "scatter" marketplace heading in ...
- ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
Real-Time Daily, Joe Mandese - Thursday, May 19, 2016
The vast majority of the biggest national advertisers either are only vague ...
- Mediaocean Acquires Media-Planning Software Provider ColSpace
Real-Time Daily, Tobi Elkin - Thursday, May 19, 2016
Ad-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, ...
- An Ad Buyer's Busy Day As A Target Of The TV Upfronts
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
A really cool look at a media buyer's experience during the bu ...
- Dear Facebook, You're A Media Company Now. Start Acting Like One
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Mashable reports that while Facebook has always said it's a tech compan ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Programmatic's Unintended Consequence: Ad Blocking
Real-Time Daily, Joe Mandese - Tuesday, May 17, 2016
Is there a connection between the rise of programmatic media-buying and t ...
- A Mind Is A Terrible Thing To Shift, Programmatic Affects More Than Just Budgets
Show Daily, Joe Mandese - Tuesday, May 17, 2016
The mind-set surrounding programmatic media-buying has evolved almost as rapidly as, wel ...
- Will Less Network Ad Clutter Translate To Better Value For Advertisers?
Audience Buying Insider, Karlene Lukovitz - Friday, May 13, 2016
Less ad clutter equals a better experience for viewers and higher dema ...
- Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
- White64 Appoints Alicia Gehring Head Of Media
MAD, Steve McClellan - Wednesday, May 11, 2016
She will oversee all aspects of traditional and digital media planning a ...
- Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2016
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Stre ...
- Clinton Campaign Buys Airtime In Kentucky
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 10, 2016
After a brief hiatus, the Clinton campaign is spending on the airwav ...
- Magna Global Shifts $250 Million From TV To YouTube
Mediapsssst, Richard Whitman - Monday, May 9, 2016
Partially in reaction to the agency's media buyers professing dissatisfaction with TV ...
- BMW Puts GBP20m Media Account Up For Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
BMW is reviewing its estimated GBP20 million media account in the U ...
- Good Cop, Bad Cop: Google's Two Faces
Programmatic Insider, John Motavalli - Wednesday, May 4, 2016
Media companies losing their lunch to Google had years to see ...
- What Some Major Buyers Think Of NewFronts
Around the Net in Video, P.J. Bednarski - Tuesday, May 3, 2016
Four major buyers size up NewFronts; in general, NewFronts is still ...
- Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
RTBlog, Tobi Elkin - Tuesday, May 3, 2016
Ad Age's Agency Report 2016 has some interesting nuggets, and some ...