- Estee Lauder Moves Media From M2M To Manning Gottlieb OMD
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Estee Lauder has moved its media-buying account from M2M to sister agen ...
- Western Union Consolidates Global Media Account With MullenLowe Mediahub
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Western Union, the money transfer service, has appointed MullenLowe Mediahub to ...
- IAB Launches New Certification Program For Buyers, Planners
MAD, Steve McClellan - Tuesday, September 27, 2016
The program, which the groups say is a first, is designed ...
- Programmatic's Promise And Potential
RTBlog, Tobi Elkin - Wednesday, September 28, 2016
What is the promise and potential of programmatic? While programmatic has t ...
- BMW Ditches Vizeum In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
The car brand called the pitch in May and it is believ ...
- Mediasmith Drops 4As Membership, Issues 'Client Bill Of Rights'
MAD, Joe Mandese - Friday, September 23, 2016
Mediasmith, an independent digital agency based in San Francisco, has pulled o ...
- Agencies Want Increased Transparency For Ad Metrics
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
Agencies are calling for increased transparency around ad buys and time spe ...
- Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
The need for greater transparency and accountability hit the advertising industry Frid ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- AA Holds Pitches For Media Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
The AA has begun talks with agencies about its UK media planni ...
- KFC Launches Media Review, MEC Won't Defend
MAD, Steve McClellan - Thursday, September 8, 2016
The brand spent an estimated $224 million on ads in the U. ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Third-Party Candidate Ads Score Highest Among Independents and Leaners
Red, White & Blog, Philip Rosenstein - Friday, September 9, 2016
All four presidential candidates with any sort of noticeable support in t ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and b ...
- Sorry, Folks: Blame It On Ed
Online Spin, Gord Hotchkiss - Tuesday, September 6, 2016
Just when you thought it was safe to assume I'd be movi ...
- Happy Birthday MAGNA!
Television News Daily, Steve Sternberg - Tuesday, September 6, 2016
Fifteen years ago this week, a new little division within Interpublic call ...
- Rubicon Project Announces Guaranteed Private Marketplaces
Around the Net In MAD London, Sean Hargrave - Friday, September 2, 2016
Rubicon Project has used its UK Automation Summit to announce the laun ...
- What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out
Real-Time Daily, Merrily McGugan - Thursday, September 1, 2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK pla ...