- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the mo ...
- Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
The proposed $85 billion merger between AT&T and Time Warner continues ...
- MediaMath Integrates With Google AdX For Programmatic Guaranteed
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
The integration allows marketers to negotiate valuable inventory from more than 5 ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- Droga5 Adds Media Planning To Its Skill Set
MAD, Larissa Faw - Tuesday, October 18, 2016
The new offering will be delivered via Droga5's communications strategy department l ...
- Citing 'Opaque Big Agency Fatigue' Creative Shop Walrus Offers Media
MAD, Larissa Faw - Friday, October 7, 2016
Industry veteran Mel Stern will head up the new unit as med ...
- Mediaocean Enables Direct Access To Katz's Grit, Escape Network Inventory
Real-Time Daily, Joe Mandese - Thursday, October 6, 2016
In a move that will help reduce the demand-side workflow associated wi ...
- British Gas Switches To MediaCom
Around the Net In MAD London, Sean Hargrave - Monday, October 3, 2016
British Gas has appointed MediaCom to its GBP55m UK media account, endi ...