- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Havas Creates Group Chair Role To Align Creative And Media
Around the Net In MAD London, Sean Hargrave - Tuesday, November 29, 2016
Havas is bringing together its creative and media divisions with a gro ...
- Programmatic's Creative Challenges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
What are the biggest challenges for creatives? During the "Can Programmatic Te ...
- Private vs. Open Exchanges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Sometimes, buying programmatic inventory on the open marketplace is a far bett ...
- MEC Scoops BMW From Starcom
Around the Net In MAD London, Sean Hargrave - Friday, November 25, 2016
MEC has landed BMW's estimated GBP20m media account in the UK aft ...
- Finding Little To Cheer About, Dentsu Cancels Holiday Party
MAD, Steve McClellan - Tuesday, November 22, 2016
Rocked by two recent scandals that are still being investigated, Dentsu sa ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Thursday, November 17, 2016
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- WPP Says Brexit Vote Has Negligible Impact On Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Much it its surprise, advertising holding group giant WPP has upgraded i ...
- Media Buyers, Dodos, Predictions: I'm Sticking To Mine
Online Spin, Maarten Albarda - Monday, November 14, 2016
On Sept. 16, 2013, I predicted the death of the traditional med ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electron ...
- Former Cablevision Execs Buy Audience/Analytics Company
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through t ...
- The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2016
Following a year in which the rancor and partisanship in the U. ...
- Programmatic: The Glue That Bonds Teams Together
Real-Time Daily, Michael Stoeckel - Wednesday, November 9, 2016
A somewhat unexpected byproduct of programmatic advertising has been the need f ...
- Will TV Get Its Share Of Mobile TV Ads?
TV Watch, Wayne Friedman - Wednesday, November 2, 2016
Watching more TV/video on your laptop -- or perhaps mobile devices? ...