- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Search & Performance Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- General Motors, Maserati Add To Marketing Teams
Marketing Daily, Tanya Gazdik - Thursday, February 29, 2024
Shenan Reed joins GM from L'Oreal and Lindsay Fifelski joins Maserati fr ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- Are You Really Supporting Diverse Suppliers?
Planning & Buying Insider, Charles Cantu - Friday, March 1, 2024
Here are three questions to ask your suppliers to see if they' ...
- Google Sued For $2.3 Billion By European Media Outlets
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
The suit claims Google harmed the publishers financially with its advertising practi ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMA
Search & Performance Insider, Laurie Sullivan - Monday, February 26, 2024
The test is limited with a 1% sample equal to millions ...
- Google Upgrades Performance Max With Gemini AI Model
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
Google said Thursday it plans to integrate Gemini generative AI models in ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Search & Performance Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Springing For Data: Brands Are Spending More On The Ecosystem This Year
Email Insider, Ray Schultz - Wednesday, February 21, 2024
Email is the top channel in data usage, Winterberry Group reports. Th ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
Planning & Buying Insider, Joe Mandese - Tuesday, February 20, 2024
While the latest ANA study shows nearly a third of member marketi ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Google Top Search Results Might Be Wrong
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Spammers use AI tools to create content and get people to downlo ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry
Search & Performance Insider, Laurie Sullivan - Monday, February 19, 2024
Captify CPO Amelia Waddington says she would not be surprised if ...
- Meet The People Adds Swell Media For Media Buying-Planning
MAD, Fern Siegel - Thursday, February 15, 2024
MTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson. ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...
- OpenAI Reportedly Building A Search Engine Partially Powered By Bing
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
ChatGPT will have the ability to retain information from one exchange ...
- Google Tells Apple Green Bubbles Cost iPhone Users Love
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
Google launched a video Wednesday to celebrate Valentine's Day. The theme ...