- Can Google Crack the TV Ad Market?
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
Google may be intimidating to the TV industry, but a closer lo ...
- Consumers Moved To Action By Local Online Ads
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
Local media may be suffering a bit in this weak advertising market--ev ...
- NBCU Measures Cross-Platform Olympic Consumption
MediaDailyNews, David Goetzl - Thursday, August 14, 2008
Using a research tool it developed, NBC Universal released figures Wednesday showi ...
- Arbitron Measures Place-Based Video
MediaDailyNews, Erik Sass - Wednesday, August 13, 2008
As out-of-home video grows by leaps and bounds and the industry collaborat ...
- Nielsen Seeks Clients For 'Fused' Consumer Data
Around the Net In Media, Joan Voight - Thursday, August 7, 2008
Marketers are under mounting pressure to find out which subset of t ...
- Forrester Acquires JupiterResearch For $23 Million
Around the Net In Media, Joan Voight - Friday, August 1, 2008
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