- Looking Beyond Ratings For Top TV Shows
Around the Net In Media, Joan Voight - Friday, October 31, 2008
Everything you know about what's hot on television may be wrong. Start- ...
- Twittering Toward Prosperity?
On Media, Diane Mermigas - Tuesday, October 28, 2008
Can media Twitter its way to prosperity? It appears that it mu ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- NBC Unveils Audience Figures Across Platforms
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
NBC, the most ratings-challenged among broadcast networks, is getting a boost ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Media and Advertisers In Damage Control
On Media, Diane Mermigas - Friday, October 10, 2008
How companies respond to unrelievedly bad economics over the next year wi ...
- MTV Taps Online Video to Learn About Fans
Around the Net In Media, Joan Voight - Wednesday, October 1, 2008
MTV's latest ad strategy includes linking online communities built around its ...