- Nielsen: LPM Size Increases 25%
MediaDailyNews, David Goetzl - Tuesday, June 30, 2009
Nielsen told clients Tuesday it would increase by 25% the size ...
- Many Cable Nets See Uptick in 2Q, USA Leads Pack
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2009
Many of cable's stronger networks continued their positive results in the seco ...
- Nielsen: Radio Still Tops With Teens
MediaDailyNews, Erik Sass - Monday, June 29, 2009
Teenagers around the world still rank radio as one of their mo ...
- Quantcast Hits Target Marketers With Media Program
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
Up until now solely an audience measurement service, Quantcast on Monday launch ...
- PR Clients Want More Performance Measurements
Research Brief, Jack Loechner - Monday, June 29, 2009
According to the Institute for Public Relations (IPR), among an international samp ...
- Nielsen: Teens' TV Use Rises, Web Time Less Than Adults
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2009
Teens aren't all into the Internet or avoiding TV, contrary to comm ...
- Night Life: 'Late' Winged 'Tonight,' But Conan Prevails
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2009
With the new late-night battle now in its third week, "The Tonig ...
- Univision Renews Cox Deal, Brushes Off PPM
MediaDailyNews, Erik Sass - Wednesday, June 24, 2009
This week's news from Univision might be categorized as "the good, t ...
- Research Executives Intrigued by Canoe Possibilities
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Executives at research firms pitching second-by-second ratings data seemed eager Wednesday ...
- Internet Accounts for One Third of Consumer Media Day
Research Brief, Jack Loechner - Thursday, June 25, 2009
According to a recent report by The Media Audit, in the pa ...
- Analyze This: TiVo, Quantcast Partner For Greater TV, Net Metrics
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2009
TiVo, the digital video equipment maker/media researcher and Quantcast, the Internet med ...
- Arbitron Launches ARB-TV To Measure Out-of-Home
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
Arbitron said Tuesday that it would use its Portable People Meter technolo ...
- TLC Hits Jackpot With 'Jon & Kate'
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2009
TLC's highly marketed and publicized "Jon and Kate Plus 8" easily scor ...
- Univision, Telemundo: Despite Digital Transition, Most Ratings Hold
MediaDailyNews, David Goetzl - Friday, June 19, 2009
Univision and Telemundo were concerned that the number of Hispanic homes unprepar ...
- Experian: Americans Big Media Multitaskers
MediaDailyNews, Wayne Friedman - Friday, June 19, 2009
A new study by Experian Simmons shows that Americans would actually ne ...
- Livek Tapped As New Rentrak CEO
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Rentrak, which is trying to mount a challenge to Nielsen and T ...
- O'Brien Gets Younger Demo, Bigger Numbers Than Letterman
MediaDailyNews, Wayne Friedman - Thursday, June 18, 2009
Just 2 weeks old, "The Tonight Show with Conan O'Brien" has beco ...
- Nielsen Corrects ABC's 'World News' Viewer Count
Around the Net In Media, Joan Voight - Thursday, June 18, 2009
Nielsen Media Research recounted its figures for last week's ABC "World New ...
- Millions Of TV Viewers Go Dark, Few Complain
MediaDailyNews, Joe Mandese - Thursday, June 18, 2009
Suppose someone pulled the plug and a couple of million people didn ...
- Clarification: NBA Ratings For 18-49s
MediaDailyNews, - Tuesday, June 16, 2009
In the Media Daily News story "NBA Finals Slipped in Ratings" th ...
- Centerview's Kilts To Chair Nielsen Board
MediaDailyNews, - Tuesday, June 16, 2009
James Kilts, a founding partner of Centerview Partners, has been named chairm ...
- Marketing Execs Distrust Metrics In Cross-Channel Campaigns
MediaDailyNews, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...
- Nielsen Adds TargetCast, Maverick Media As Radio Clients
MediaDailyNews, Erik Sass - Thursday, June 11, 2009
Several more radio players have signed up for Nielsen's new radio ratin ...
- Nielsen Glitch Focuses Attention On New Online Measurement System, Impact Unknown
Online Media Daily, Joe Mandese - Friday, June 12, 2009
A transition that would likely have sparked a firestorm of debate ...
- RSS Feeds Nielsen Online Ire, Glitch Inflated Times, USA Today, Fox Numbers
Online Media Daily, Joe Mandese - Friday, June 12, 2009
RSS is an acronym that stands for the online publishing term real ...
- Comcast: VOD Gets Commercial Ratings
MediaDailyNews, David Goetzl - Tuesday, June 9, 2009
A Comcast entity has begun offering commercial ratings for VOD programming, ...
- TiVo To Track Viewer, Ad Ratings For NBA Finals
MediaDailyNews, David Goetzl - Thursday, June 4, 2009
As the NBA looks to get a better handle on its rating ...
- Show Me: Reality Outpaces Scripted Fare In Key Engagement Categories
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2009
Broadcast reality TV shows can be more engaged with viewers than broadca ...