- NFL Pre-Season Kicks Off NBC's Week
MediaDailyNews, Wayne Friedman - Monday, August 31, 2009
Two modest TV franchises went in different directions on Sunday night: N ...
- comScore Hires 2 Ad, Marketing Execs
MediaDailyNews, - Friday, August 28, 2009
ComScore named Anne Hunter as vice president of advertising effectiveness products a ...
- Nielsen: TV Homes Increase, Markets Fluctuate
MediaDailyNews, David Goetzl - Friday, August 28, 2009
Heading into the 2009-10 television season, Nielsen said total U.S. TV hom ...
- TiVo Launches Local Rating Service, See Potential Rev Stream
MediaDailyNews, David Goetzl - Thursday, August 27, 2009
TiVo's first-of-a-kind service that offers up commercial ratings in local markets h ...
- WPP Focuses On Emerging Markets, Sorrell Upbeat About Consumer Insight Biz
MediaDailyNews, David Goetzl - Wednesday, August 26, 2009
WPP Group CEO Martin Sorrell suggested Wednesday that the reported move ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Media X: Knee-Jerked Around
MediaDailyNews, Jack Feuer - Tuesday, August 25, 2009
It's gratifying to see buyers and sellers band together to bust t ...
- Cable Ratings: 'Closer', 'Raw' Grab Top Spots
MediaDailyNews, Wayne Friedman - Tuesday, August 25, 2009
TNT's "The Closer" proved to be the big hitter again this we ...
- 'Mad Men" Gives Great Show, Iffy Returns
MediaDailyNews, Don Seaman - Monday, August 24, 2009
Ah, the stylized whimsy that is "Mad Men." No magazine cover go ...
- Summer Forecast: Cable Originals Click
MediaDailyNews, Wayne Friedman - Monday, August 24, 2009
With a couple of weeks to go, summer's TV viewing looks ...
- Time Warner, Nielsen Join Forces
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2009
Just linked with a new measurement consortium that could rival Nielsen Med ...
- Shaq Is Back, But Reality Show No Slam Dunk
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2009
It's mid-August, and one network is still trying to tease our prime-ti ...
- Correction: Nielsen Memo Sent To Employees, Not Clients
MediaDailyNews, - Tuesday, August 18, 2009
- Visible World Joins Nielsen, Acxiom For Data
Around the Net In Media, Joan Voight - Tuesday, August 18, 2009
Visible World, an established player in the realm of targeted TV advertisin ...
- 'Mad Men' Premiere Juices Third Season
MediaDailyNews, David Goetzl - Monday, August 17, 2009
The much-anticipated season-three premiere Sunday of "Mad Men" on AMC yielded t ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- 'Vick' Interview Helps CBS Win Sunday
MediaDailyNews, Wayne Friedman - Monday, August 17, 2009
CBS picked up a Sunday victory in August, thanks to a dramat ...
- Correction: AGB '80s Nielsen Rival
MediaDailyNews, - Monday, August 17, 2009
In Media Daily News Aug. 14 story, "Challenge: Media Cos. Take ...
- Tough Quest for Set-Top Box Data
Around the Net In Media, Joan Voight - Sunday, August 16, 2009
In next few years, set-top box data could become an integral pa ...
- Consortium Blind Sides Nielsen Execs, Raises Big Questions For Future Of Media Measurement
MediaDailyNews, David Goetzl, Joe Mandese - Monday, August 17, 2009
News of a new audience measurement consortium comprised of some of Nielsen ...
- Challenge: Media Cos. Take On Nielsen
MediaDailyNews, Wayne Friedman - Friday, August 14, 2009
Major U.S. media companies, TV marketers and media agencies are putting togeth ...
- More Static: Citadel Radio Slams PPM
MediaDailyNews, Erik Sass - Thursday, August 13, 2009
The chorus of radio broadcasters criticizing ratings from Arbitron's Portable People Met ...
- More Americans Streaming TV, Movies
MediaDailyNews, - Wednesday, August 12, 2009
Watching TV and movies on the Internet is getting more popular. T ...
- TNS, Rovi To Create Interactive Measurements
MediaDailyNews, Wayne Friedman - Wednesday, August 12, 2009
TNS Media Research and TV program guide company Rovi Corp. will ent ...
- Nielsen Analysis Finds Digital Data Would Shift Billions Of TV Ad Dollars From Broadcast To Cable
MediaDailyNews, Joe Mandese - Thursday, August 6, 2009
If the TV industry were to convert to digital set-top data ...
- Equal Billing: TV/Internet Use High For Old/Young Demos
MediaDailyNews, Wayne Friedman - Monday, August 3, 2009
Simultaneous use of TV and the Internet is just as high wi ...