In the story "Sony's '2012' Spot Blankets TV Homes," (
Media Daily NewsABC Sitcoms Post Strong OpeningsMediaDailyNews, Wayne Friedman - Thursday, September 24, 2009
ABC's adventurous plan to launch multiple new shows on Wednesday night start ...
Cause & Effect: How MediaVest's New Research Is Affecting MediaMediaDailyNews, Joe Mandese - Friday, September 25, 2009
To help clients better understand the role social causes have on h ...
Nielsen, Arbitron Battle For Radio RatingsMediaDailyNews, Erik Sass - Wednesday, September 23, 2009
The number-crunching for Nielsen's first set of radio ratings is complete. T ...
Magna: DVR, On Demand Use Limited, VOD On RiseMediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
While DVR will continue to see growth, total DVR consumption remains sma ...
Nielsen May Join With CIMMMediaDailyNews, David Goetzl - Wednesday, September 23, 2009
Nielsen vice chair Susan Whiting said Wednesday the measurement company hopes ...
CBS Dominates Tuesdays With 'NCIS'MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
CBS stormed into the second day of the new TV season wi ...
Fox Is A 'House' On FireMediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Starting the new season, Fox's "House" picked up right where it le ...
Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social NetworkMediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen and Facebook this morning announced a multi-year deal that will enab ...
Nielsen Finds Slight Improvement In Button-Pushing Compliance, Addressing Multi-Viewer Problem With 'Urgency'MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen Monday updated clients on its ongoing efforts to measure the button-pushi ...
Emmys Show Wins Uptick In RatingsMediaDailyNews, Wayne Friedman - Monday, September 21, 2009
Up against one of the strongest prime-time NFL football games in year ...
Periodic Agency Evaluation Promotes Integrated Marketing StrategiesResearch Brief, Jack Loechner - Tuesday, September 22, 2009
According to a survey conducted by the ANA (Association of National Advertisers ...
'Leno' Up Day 3, CW Doesn't Feel 'Beautiful'MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
Day three of NBC's "The Jay Leno Show" continued with strong ratin ...
Ups/Downs: 'Leno' Drops, 'Loser' ScoresMediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
The second night of NBC's "Jay Leno" experiment had the show percolatin ...
U.S. Ad Market Continues To Recede: Internet, FSIs Only Media To GrowMediaDailyNews, Joe Mandese - Wednesday, September 16, 2009
U.S. ad spending declined for the fifth consecutive quarter during the seco ...
'Jay Leno' Clicks At 10, Zucker Takes Long ViewMediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, September 15, 2009
Content with the strong ratings for night one of "The Jay Le ...
MPA Seeks To Get The Fas-Fax Straight, Shows Total Mag Circulation To Be 'Stable'MediaDailyNews, Joe Mandese - Tuesday, September 15, 2009
The consumer magazine industry, which has been hit by a perfect sto ...
Group M's Scanzoni Slams Nielsen Live-PlusMediaDailyNews, Wayne Friedman - Friday, September 11, 2009
Influential media agency executive GroupM's Rino Scanzoni says Nielsen Media Research ...
Hear This: Ando Media Seeks MRC NodMediaDailyNews, Erik Sass - Friday, September 11, 2009
In another sign that Web-based radio has gone mainstream, Ando Media sa ...
'Vampire' Series Bites Big For CWMediaDailyNews, Wayne Friedman - Friday, September 11, 2009
The CW finally drew some rich ratings blood this season -- scori ...
What's In A Name? Would A JIC By Any Other Name Spell As Litigious?MediaDailyNews, The Riff - Friday, September 11, 2009
Okay, so we're no Shakespeare. But you probably already knew that. Wh ...
CIMM Says Focus Is Research, Not Nielsen RivalryMediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
The new -- and somewhat controversial -- Coalition for Innovative Media Measureme ...
Correction: ConfirMedia, Not Verance, Went Out Of BusinessMediaDailyNews, - Thursday, September 10, 2009
A story in Thursday's edition of
MediaDailyNews (
"See Spot Run: That ...