Following months of speculation and the inadvertent circulation of
draft proposalsChild's Play: Kids' TV Viewing At 8-Year High MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...
Fade To Red: Newspaper Circ Declines AccelerateMediaDailyNews, Erik Sass - Monday, October 26, 2009
American newspapers are losing circulation at a faster rate with each passi ...
NBC: Stumbles In Late Night, Morning UpMediaDailyNews, Wayne Friedman - Friday, October 23, 2009
NBC may be stumbling with its late-night programming, but its early-morning programmi ...
Baseball Playoffs Beat Most RivalsMediaDailyNews, Wayne Friedman - Friday, October 23, 2009
Overall, Fox's baseball contests are trending up -- 27% higher among adu ...
Nielsen Beefs Up Investment In Media Research ForumMediaDailyNews, Wayne Friedman - Friday, October 23, 2009
On the heels of its clients starting up a separate independent n ...
CIMM Forges Ahead, Looks For More Advertisers To Sign On MediaDailyNews, David Goetzl - Thursday, October 22, 2009
When researchers embarked on an initiative to upgrade media measurement, the fund-raisi ...
Arbitron 3Q Drop: The Sound of Defections MediaDailyNews, Erik Sass - Tuesday, October 20, 2009
The loss of customers for Arbitron's radio ratings took a bite o ...
Baseball Slams Fall Ratings RaceMediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Heavy Major League Baseball playoff action is starting to make a me ...
Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBDMediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short MediaDailyNews, David Goetzl - Thursday, October 15, 2009
First comes the promotion, then reality sets in: the level of view ...
C3 Ratings Deliver For CBS, FoxMediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
In the only TV viewing metric that matters to national TV advertiser ...
Final Nielsen Count: Millions Without Digital TV, Many Using Bootleg Analog Options InsteadMediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Our long national broadcast nightmare is finally behind us, and the U. ...
Ad-Supported Cable Nets Lose ViewersMediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
In a rare occurrence, cable's ad-supported cable networks have lost viewership ...
Nielsen Reorganizes Media Leadership Team, Taps McKinsey ExecMediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Nielsen Co. Wednesday announced a reorganization of its media leadership team, establishi ...
CBS Gets 'Big Bang' On Mondays MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2009
CBS regained the top spot from Fox for Monday night -- b ...
Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost EffectsMediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...
Flash: CBS Predicts Big Gains With DVRMediaDailyNews, Wayne Friedman - Friday, October 9, 2009
Spinning numbers in a new flash-forward TV world, CBS says its sho ...
Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV RatingsMediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
Wednesday Is Network Dead ZoneMediaDailyNews, Wayne Friedman - Thursday, October 8, 2009
There was a sudden ratings shock to the system on Wednesday f ...
comScore Launches Mobile MetrixMediaDailyNews, - Thursday, October 8, 2009
ccomScore has unveiled the comScore Plan Metrix Mobile, a media planning to ...
Screen Play: Nielsen Meetings To Address Cross-Platform InitativesMediaDailyNews, Joe Mandese - Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose missi ...
Bernstein: Cable To Record Solid 2009MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
In a report released Wednesday tabbed "It's Good to be a Cab ...
TV Shows Settling In, Lower Numbers May ResultMediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
It's that time of year -- not the fall TV season, b ...
Will the Industry Pay Twice? MediaDailyNews, Gale Metzger - Monday, October 5, 2009
Fourteen companies have agreed to work together as a Coalition for Innovati ...
Survey: 2% Of TV Viewers Go Outside The BoxMediaDailyNews, Wayne Friedman - Tuesday, October 6, 2009
A new TV survey says 2% -- or two hours per mon ...