- Sunbeam Case Against Nielsen May Get Winter Trial
MediaDailyNews, David Goetzl - Wednesday, March 31, 2010
If Sunbeam Television owner Ed Ansin wants to take Nielsen all t ...
- 'Idol' Still Commands, But 'V' Gains Points
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Fox's "American Idol" continues to do more with less. "Idol" is do ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Nielsen To Eliminate Live-Only Local TV Ratings
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
The Nielsen Company is going ahead with its controversial plan to elimina ...
- Watching TV Away From Home Popular With Younger Demos
MediaDailyNews, Wayne Friedman - Monday, March 29, 2010
Young TV viewers already watch a lot of video on their compute ...
- 'Boss' Oversees CBS' Success
MediaDailyNews, Wayne Friedman - Monday, March 29, 2010
Big ratings from the spillover of its Sunday afternoon NCAA basketball tourname ...
- 'Madness' Big Scorer, Net Shows Losers
MediaDailyNews, Wayne Friedman - Friday, March 26, 2010
CBS continued to post solid ratings results for its NCAA Men's basketba ...
- Nielsen: Cable Dips 2%, Broadcast Gains 2%
MediaDailyNews, Wayne Friedman - Thursday, March 25, 2010
Hit by NBC's Vancouver Winter Olympics, ad-supported cable ratings took a ra ...
- Starcom, Rentrak TV Data Could Challenge Nielsen
MediaDailyNews, Wayne Friedman - Wednesday, March 24, 2010
Boosting its research efforts to new levels -- possibly setting up ...
- MTV Pursues Elusive Single-Source Metric
MediaDailyNews, David Goetzl - Wednesday, March 24, 2010
TRA, which is attempting to provide a single-source product, said MTV Networ ...
- 'Dancing' Still Hot, Swings Into Best Premiere Ever
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Disproving that some reality shows have an ever-decreasing lifespan, ABC's 10-year-old "Danci ...
- Break Media Partners With BlueKai, eXelate
Online Media Daily, - Wednesday, March 24, 2010
Break Media, a publisher and entertainment community for men, this morning unveil ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- Group M Proposes New Ratings Plan For Local TV Stations
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Now within days of a deadline that will drastically change the w ...
- Set-Top Boxes Could Help Nielsen Offer Local Commercial Ratings
MediaDailyNews, David Goetzl - Monday, March 22, 2010
While controversy surrounds Nielsen's measurement in local markets, a company executive sa ...
- NCAA's 'Madness' Scores Big Online Audience
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
The first night of CBS' March Madness slightly improved from a ye ...
- Canadian Online Usage Surpasses TV
Online Media Daily, - Monday, March 22, 2010
Marketing and media research firm Ipsos this morning reported findings of ...
- Adspace, Scarborough To Measure OOH Media
MediaDailyNews, Erik Sass - Wednesday, March 17, 2010
Digital out-of-home networks are vying with each other in the measurement aren ...
- NBC's 'Parenthood' Isn't Spawning Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Daylight savings time has put a few more chinks in the arm ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- Media First: Nielsen, eXelate Integrate On, Offline Data
MediaDailyNews, Wayne Friedman - Monday, March 15, 2010
Big online data exchange eXelate has struck a deal with Nielsen ...
- MRI Signs More Clients For AdMeasure
MediaDailyNews, Erik Sass - Monday, March 15, 2010
After a slow-ish start, Mediamark Research & Intelligence's comprehensive advertising measurement servi ...
- CBS' 'Boss' Trumps 'Apprentice'
MediaDailyNews, Wayne Friedman - Monday, March 15, 2010
In the first meeting between reality heavyweights, CBS' "Undercover Boss" easily dismiss ...
- NBC Prime-Time Performance Mixed
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
NBC's efforts to lure back late prime-time viewers continue to be ...
- Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
MediaDailyNews, Joe Mandese - Friday, March 12, 2010
Nearly three years after introducing its average commercial minute ratings system ...
- Nielsen Signs Sunrise For Radio Ratings
MediaDailyNews, Erik Sass - Thursday, March 11, 2010
The battle between incumbent radio ratings firm Arbitron and newcomer Nielsen broug ...
- Late-Night Rivals: 'Letterman' Beats 'Leno'
MediaDailyNews, Wayne Friedman - Wednesday, March 10, 2010
CBS has been getting the best of NBC's late-night and 10 p. ...
- TRA Signs With GroupM
MediaDailyNews, - Tuesday, March 9, 2010
Media agency company GroupM has added TRA's Media TRAnalytics to its rost ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The advertising industry has a potential gold supply in front of i ...