- Nielsen Battles Rentrak, Clarifies Set-Top Data, 'Hybrid' Measurements
MediaDailyNews, David Goetzl - Friday, July 30, 2010
Despite Rentrak attracting clients for its new local-market measurement service that us ...
- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- Nielsen Watch: Research Giant Redefines Businesses, Reports Healthy Gains
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Like the industries it measures - media and marketing - Nielsen C ...
- CNN's Ratings Woes Continue
Around the Net In Media, Fern Siegel - Wednesday, July 28, 2010
While CNN is spending much of its time focusing on jump starti ...
- 'Master Chef' Cooks Up Hot Ratings
MediaDailyNews, Wayne Friedman - Wednesday, July 28, 2010
A couple of new summer reality shows went at it on Tuesd ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- Rentrak Adds Florida Markets
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Rentrak has inked a deal in the Fort Myers, Fla. market, continui ...
- 'Mad Men' Draws Highest Numbers Yet
MediaDailyNews, David Goetzl - Monday, July 26, 2010
"Mad Men's" 40th episode proved to be its most-watched Sunday. The deb ...
- Univision Beats Big 4 Nets This Summer
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
Between World Cup buzz and a pair of hit novelas, it's be ...
- TV Audiences Age, Networks Don't Care
Around the Net In Media, Fern Siegel - Thursday, July 22, 2010
Ten years ago, ABC and NBC had a median age audience ...
- Gas Station TV Hits 27 Million Impressions
MediaDailyNews, - Thursday, July 22, 2010
A recent report by Gas Station TV, an OOH television network, sho ...
- Arbitron Begins New Minority Recruiting Push
MediaDailyNews, Erik Sass - Thursday, July 22, 2010
As promised, Arbitron has begun an in-person recruiting program targeting markets wi ...
- Strong Signal: Nielsen Finds Radio Audiences Stable
MediaDailyNews, Erik Sass - Wednesday, July 21, 2010
Radio presents a textbook case of a mature medium, judging by t ...
- Analyze This: Cadreon TV Teams With Visible World
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
IPG's Cadreon unit is expanding into advanced advertising on television, adding servic ...
- ABC's 'Bachelorette,' 'Beauty' Shine Bright
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
Where ABC suffered on Sunday with its two original episode scripted sho ...
- Video Metrix Drills Into Online TV, Ad Data
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Video Metrix 2.0, coming from Internet researcher comScore, adds to the compl ...
- Hulu Gets Twice As Many Ad Views As YouTube
Online Media Daily, Mark Walsh - Thursday, July 15, 2010
Hulu has an audience less than 20% the size of YouTube's b ...
- MRC Approves Nielsen LPMs
MediaDailyNews, David Goetzl - Wednesday, July 14, 2010
Nielsen said the industry group that evaluates media-measurement techniques has granted accreditati ...
- 'Rizzoli & Isles' Cops Big Cable Debut
MediaDailyNews, Wayne Friedman - Tuesday, July 13, 2010
TNT's new drama "Rizzoli & Isles" rocketed to eye-popping numbers in i ...
- Correction: Nielsen Did Not Acquire NetRatings Until 2007
Online Media Daily, - Tuesday, July 13, 2010
A story in the July 7th edition of Online Media Daily ( ...
- World Cup Final Best Soccer Ratings Ever
MediaDailyNews, Wayne Friedman - Monday, July 12, 2010
U.S. viewership of the World Cup final in South Africa on Sunda ...
- Gray Signs For Local Rentrak Ratings
MediaDailyNews, David Goetzl - Monday, July 12, 2010
Rentrak, which strives to sell a measurement product for local markets mo ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- LeBron James' Heat Shoots 7.3 Rating
MediaDailyNews, Wayne Friedman - Friday, July 9, 2010
ESPN said LeBron James' "Decision" -- that he is leaving the Clevela ...
- MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications
Online Media Daily, Joe Mandese - Monday, July 12, 2010
First there was the iPad. Then the iAd. Now, to keep tra ...
- World Cup Trumps Wimbleton Ratings
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
Wimbledon seemed like an afterthought this year, given the attentiion the Wor ...
- Rentrak Provides Metrics, Data To Better Target Consumers
MediaDailyNews, David Goetzl - Wednesday, July 7, 2010
Rentrak is making a bid to offer the elusive single-source metric ...