- Nielsen To Lose Top People Meter, Will Be Replaced
MediaDailyNews, Joe Mandese - Tuesday, December 28, 2010
Nielsen Co. Monday announced that Chief Human Resources Officer Roberto Llamas wi ...
- Nielsen Targeting January IPO Date
Around the Net In Media, Fern Siegel - Sunday, December 26, 2010
CNBC's "The Strategy Session" reported that Nielsen Holdings, the global TV rati ...
- 'Undercover Boss' Boss Of Product Placement
MediaDailyNews, David Goetzl - Monday, December 27, 2010
A new Nielsen report shows that CBS reality series "Undercover Boss" ...
- Affluent Consumers Most Likely DVR Owners
MediaDailyNews, David Goetzl - Thursday, December 23, 2010
Income levels often click with technology adoption. So it's no surprise th ...
- Nielsen's New Year's Resolution: Find A Way To Measure TV Ads That Are Substituted Online
MediaDailyNews, Joe Mandese - Thursday, December 23, 2010
Nielsen Wednesday began offering clients a sneak preview of its so-called "extend ...
- MTV Ends Decade With Rock-Star Ratings
MediaDailyNews, David Goetzl - Wednesday, December 22, 2010
On the backs of shows such as "Jersey Shore" and "Teen Mom ...
- Time-Shifted Viewers Still Watch Commercials
MediaDailyNews, David Goetzl - Tuesday, December 21, 2010
Time was that DVRs were going to destroy TV's ad-supported model. B ...
- Timing Is Key For Mobile Search
Marketing Daily, Aaron Baar - Monday, December 20, 2010
According to a study commissioned by Ask.com and conducted by Harris Interactiv ...
- Trends: Hispanic Mobile Use Rises 26%
MediaDailyNews, Erik Sass - Monday, December 20, 2010
Hispanics are catching up to the rest of the population in mobi ...
- Larry King Goes Out On Top
MediaDailyNews, Wayne Friedman - Friday, December 17, 2010
On the last night of its 25-year run, "Larry King Live," whi ...
- Sunflower Nixes Nielsen, Happy With Rentrak
TVBlog, David Goetzl - Monday, December 20, 2010
The president of Sunflower, the country's 68-th largest broadcaster, ended its relationsh ...
- TVB: Cable Penetration Down, Satellite Delivery Up
MediaDailyNews, Wayne Friedman - Thursday, December 16, 2010
Feeding the theory of cable-cutting, a new study notes that cable syst ...
- Puck Up: Versus Earns Best NHL Ratings
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
As the NHL waits for the Comcast-NBC Universal merger to close befo ...
- DVR Penetration Means Time-Shifted Viewing Is Up
MediaDailyNews, Wayne Friedman - Tuesday, December 14, 2010
Television time-shifted viewing is growing this season -- for almost all show ...
- TV Hits Rare, But NBC Can 'Sing'
MediaDailyNews, Wayne Friedman - Tuesday, December 14, 2010
TV shows with a sudden rise in viewership are rare these day ...
- Program Survival: Cable Shows Face Tough Challenge
MediaDailyNews, Wayne Friedman - Monday, December 13, 2010
Is there a new cable program viewership threshold when it comes ...
- Nielsen Pulls Plug on Radio Ratings
MediaDailyNews, Erik Sass - Monday, December 13, 2010
Arbitron can rest a little easier today, with the surprise announcement fr ...
- NFL Scores For NBC, CBS Wins 'Race'
MediaDailyNews, Wayne Friedman - Monday, December 13, 2010
As the season winds down, NFL football ratings winds up -- a ...
- Nielsen Finds 'Satellite' Station Ratings Illogical, Will Restate
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Nielsen Thursday notified clients that it will restate ratings for nine ...
- Tis The Season To Be... Golly, Nielsen Adds Web-Enabled Sets To TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Penetration of Internet-enabled TV sets is poised to jump considerably this holid ...
- TV Futures: Scatter Grows in '11, Nielsen To Count Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Tuesday, December 7, 2010
CBS senior research executive David Poltrack estimates the four networks will gr ...
- ABC, Spreed Plan Mobile Audits
MediaDailyNews, Erik Sass - Monday, December 6, 2010
With new mobile devices like the Apple iPad transforming newspaper readership, t ...
- NFL Delivers Sunday For NBC
MediaDailyNews, Wayne Friedman - Monday, December 6, 2010
Moving away from some reruns and lackluster programming, all four major broadca ...
- Americans Ignore Internet Ads Far More Than TV
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
A majority of Americans say they ignore Internet ads -- far mo ...
- Nielsen's Drouillard Named Scarborough Chief
MediaDailyNews, - Friday, December 3, 2010
Scarborough Research Thursday said Tom Drouillard has been named its new president-CE ...
- Nielsen To Marketers: Engage Viewers With Comedies
MediaDailyNews, Wayne Friedman - Thursday, December 2, 2010
Viewer engagement is still an important tool for many TV marketers ...
- Rentrak Monitors More Gray TV Stations
MediaDailyNews, David Goetzl - Wednesday, December 1, 2010
A pair of stations in markets where Nielsen ratings are generated, ...
- 'Very Long' URL Solution Proves Longer Than Expected: Nielsen Will 'Model' 8 Months, Reprocess October
Online Media Daily, Joe Mandese - Thursday, December 2, 2010
An internal task force investigating how Nielsen Co. missed reporting data f ...