- 'Nightline' Is Late-Night Winner, Triple-Demo Threat
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2011
In the midst of what may be the tightest race in yea ...
- Arbitron PPM Gets MRC Accreditation In New Markets
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
In a major step forward for the Portable People Meter, Arbitron's passi ...
- Mag Bag: StarchMetrix Launches in Canada
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
GfK MRI and its Canadian affiliate, Starch Research Services Ltd., are launchi ...
- True Advertising Enlightenment Would Ruin Facebook
Online Media Daily, Arnel Leyva - Thursday, March 31, 2011
Facebook has the potential to be the ultimate advertising platform because ...
- Hoop Dreams: NCAA Viewers Up 11%
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
Although comparisons are difficult, CBS Sports and Turner Sports say the b ...
- FBN Joins Nielsen, Still Trails CNBC Rival
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
Fox Business Network is still a work in progress -- now 3 ...
- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- Broadcast Losing Ground, Cable Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
Broadcast ratings erosion continues to tug at the big networks -- do ...
- 'NCIS' Powers CBS Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
In a switch of their rerun modes, it was CBS' turn ...
- Nielsen To Rate Fox Business Network
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Following the recent debut of "Lou Dobbs Tonight," Fox Business Network sa ...
- Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2011
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipat ...
- 'Dancing' Glides Into Strong Position
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2011
The new season of ABC's "Dancing with the Stars" lifted the netwo ...
- NCAA 'Madness' Online Viewing Up 47%
MediaDailyNews, David Goetzl - Monday, March 21, 2011
A clue that traffic for the online streaming of NCAA tourney gam ...
- NBC TV Relies On 'Talent' And 'Voice'
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
NBC hasn't had much luck in the regular season for the la ...
- Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
In what it claims is a major breakthrough in the burgeoning fie ...
- NCAA Tourney Nets Highest Ratings In Decades
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-rou ...
- In Syndication, 'Men' Stands Out
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
Syndication in the 2010-2011 season has seen much of the same erosi ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- Non-Traditional TV Viewing Surges
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Nearly one-third of urban media consumers watch TV on non-traditional platforms ...
- Nielsen: Dramatic Rise In Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2011
Traditional TV DVR time-shifting continues to be an older-skewing activity. But overal ...
- Nielsen: ADS Penetration Records Small Rise
MediaDailyNews, David Goetzl - Wednesday, March 9, 2011
In its battle to out-compete local cable for ad dollars, the T ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- CBS: 'Men' OK In Repeats, But Net Loses Monday Edge
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2011
What's left for "Two and a Half Men" this year? A lo ...
- comScore: Android No. 1 Smartphone Platform In U.S.
Online Media Daily, Mark Walsh - Monday, March 7, 2011
Android leapfrogged BlackBerry in January to become the largest smartphone platform ...
- Nielsen Gets A Rating: Analysts Say It's A 'Buy' Due To Market Dominance, Staggered Client Contracts
MediaDailyNews, Joe Mandese - Monday, March 7, 2011
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen C ...
- 'Idol' Regains Luster, CBS Repeats Comedies
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
With less competition on this first Thursday night in March, Fox's "Americ ...
- Sheen's '20/20' Interview Fuels Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Fox's "American Idol" was the strong story early Tuesday evening -- b ...
- Cablers History, FX On Upswing, While CNBC, Fox News Plummet
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2011
Big cable network winners so far this year are History, MTV a ...