- Traditional, Digital Agencies Clash Over Media Usage
MediaDailyNews, Wayne Friedman - Friday, April 29, 2011
For the most part, digital and traditional advertising aren't working too we ...
- NBC's 'Voice' Belts Out Ratings
MediaDailyNews, Wayne Friedman - Wednesday, April 27, 2011
NBC's aggressively marketed new singing competition series "The Voice" hit a b ...
- Broadcast Falters, But NBA Scores For TNT
MediaDailyNews, Wayne Friedman - Friday, April 22, 2011
The NBA early-round playoffs have performed for TNT. So far, TNT's ni ...
- TV Ads Hit $69B In '10, Digital Viewing Up
MediaDailyNews, Wayne Friedman - Thursday, April 21, 2011
With TV's upfront advertising market only weeks away, Nielsen says a numb ...
- comScore Unveils'Total Universal' Audience Tracking
Online Media Daily, Mark Walsh - Thursday, April 21, 2011
With publishers extending their presence across a growing array of devices, comSco ...
- Arbitron TAPSCAN Gets MRC Accreditation
MediaDailyNews, Erik Sass - Wednesday, April 20, 2011
Radio ratings firm Arbitron announced that TAPSCAN, its Web-based sales proposal a ...
- Telmetrics: Digital Ad Calls Up 39%
Online Media Daily, - Tuesday, April 19, 2011
Telmetrics announced a nearly 30% increase in the use of its digit ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2011
What would you do if you wanted to create a media agen ...
- 'Idol' Reigns As Season Nears End
MediaDailyNews, Wayne Friedman - Friday, April 15, 2011
Ready for the final push into the season-ending May period, Fox ke ...
- Brain Researcher Launches 'In-Home' Panel, Will Measure Ads, Media, Etc.
Online Media Daily, Joe Mandese - Friday, April 15, 2011
EmSense, a leading player in the burgeoning field of so-called "neuro metric ...
- Nielsen Digital Ratings Give TV Modest Lift
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Nielsen's Extended Screen ratings -- which will include TV viewing on digit ...
- Internet Radio Garners Higher Ad Response, Recall Rates
Online Media Daily, - Tuesday, April 12, 2011
Response rates increase 200% when advertisers add Internet radio -- defined ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. househol ...
- Rebranded Tr3 Kicks Up Ratings
MediaDailyNews, David Goetzl - Monday, April 11, 2011
The MTV bilingual network that was recently rebranded as Tr3s said ...
- Nielsen To Launch Local Ratings System
MediaDailyNews, David Goetzl - Friday, April 8, 2011
A key component in a local-market measurement system using set-top-box data th ...
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
Online Media Daily, Joe Mandese - Monday, April 11, 2011
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., b ...
- The Reach Metric Is Broken: Do Ad Networks Misalign Agency Expectations?
Online Media Daily, Joe Casale - Friday, April 8, 2011
The "reach" metric used to measure digital media is broken. Media planne ...
- Triton Digital Gets MRC Accreditation
MediaDailyNews, Erik Sass - Thursday, April 7, 2011
Internet radio is growing by leaps and bounds, and so are effor ...
- Fox's 'Breaking In' Has Strong Breakout
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2011
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaki ...
- CBS, Turner Shoot Top NCAA Numbers
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2011
Though CBS and Turner Sports claim the best overall ratings for t ...
- Rovi To Launch Interactive Ad Trial
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Rovi, the company that powers interactive program guides, said it will laun ...