- King Jon: 'Daily Show' No. 1 In Late Night
MediaDailyNews, Wayne Friedman - Thursday, June 30, 2011
A trend that started a few months ago, pegs Comedy Central's "T ...
- ABC's Reality Shows Trounce Rivals
MediaDailyNews, Wayne Friedman - Tuesday, June 28, 2011
ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to ga ...
- Quantcast Taps Google Display's Duggal To Head Product Team
Online Media Daily, Joe Mandese - Wednesday, June 29, 2011
Online audience measurement service Quantcast has hired a top Google display advertisi ...
- 'Marriage Ref' Hangs In, Cable's 'Skies' Fall
MediaDailyNews, Wayne Friedman - Monday, June 27, 2011
Network prime-time television was generally pretty lackluster on the last Sunday ...
- 'Impossible' Win: ABC's New Shows Click With Viewers
MediaDailyNews, Wayne Friedman - Friday, June 24, 2011
ABC carved out a win on Thursday night with an entire line ...
- Cable Suffers Customer Loss, Telco Up 24%
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2011
Cable TV distribution continues to lose customers in the top 15 market ...
- Olbermann Is Back: Garners Decent Numbers On Current TV
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Current TV's "Countdown With Keith Olbermann" is back on cable. He h ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered ...
- Rentrak To Sync Services With MediaBank
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
Rentrak, which offers measurement services based on set-top-box data, said it h ...
- 'Falling Skies' Earns 6M Viewers In Debut
MediaDailyNews, Wayne Friedman - Monday, June 20, 2011
TNT's sci-fi drama "Falling Skies" pulled in the best ratings for ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- New Metric Measures Ad Effectiveness, Distracting Influences
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
Are TV viewers tuning away from your commercial to another channel, ...
- ANA, 4As, IAB Release Digital Measurement Principles
Online Media Daily, Joe Mandese - Friday, June 17, 2011
Three key ad industry associations released their Guiding Principles of Digital Measuremen ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
- Heavy Streaming Video Viewers Watch Less TV, Nielsen Says
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
The Nielsen Company now says streaming of Internet video may come ...
- Nets Gain Time-Shifted Viewers, CBS Leads
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
CBS, the strongest TV network in terms of overall viewers, said ...
- Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
Turner Broadcasting's cable TV networks are reaping tens of thousands of increment ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Microsoft Poised To Unveil Which Ads Work Best On Different Screens
Online Media Daily, Joe Mandese - Tuesday, June 14, 2011
Microsoft next week will reveal the findings of a new industry resear ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- IDC: Smartphone Market To Grow 55% In 2011
Online Media Daily, Mark Walsh - Thursday, June 9, 2011
In its latest forecast, technology research firm IDC expects the global smartpho ...
- Teens Love Mobile Videos, Accept Mobile Ads
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
Teenagers 12-17 watch almost twice as much mobile video as other mobi ...
- NBA, 'Voice' Net Strong Returns
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
ABC grabbed big numbers for game four of the NBA Finals ...
- Variety Group Buys TVtracker
MediaDailyNews, - Tuesday, June 7, 2011
Variety Group has concluded a deal to buy TVtracker, the entertainment resear ...
- NBA Finals: Game 3 Lacks Sizzle For 18-49s
MediaDailyNews, David Goetzl - Monday, June 6, 2011
The saga of whether the superstar-laden Miami Heat can win a championsh ...
- TRA Reaches Deal with MediaBank
MediaDailyNews, David Goetzl - Monday, June 6, 2011
TRA, which offers research that attempts to match ad viewership with purcha ...
- NBA Finals Score Impressive Numbers
MediaDailyNews, David Goetzl - Friday, June 3, 2011
Even as NBA ratings have jumped recently with LeBron James trying ...
- Late Shifts: 'Daily Show' Trumps 'Leno,' 'Letterman'
MediaDailyNews, Wayne Friedman - Thursday, June 2, 2011
The late-night talk wars really hasn't been about Letterman, Leno or O'Bri ...
- Half Of Mobile Campaigns Drive Consumers To Sites
Online Media Daily, Mark Walsh - Thursday, June 2, 2011
Mobile experts have long advised brands and publishers to set up mobile-optimiz ...