- Groupon Traffic Declines Nearly 50%
Online Media Daily, Gavin O'Malley - Monday, August 29, 2011
Has Groupon's ship sailed? Well, with its IPO pending, the group-buying lead ...
- Nielsen Gets MRC Accreditation in Puerto Rico
MediaDailyNews, David Goetzl - Wednesday, August 24, 2011
Nielsen's TV measurement service in Puerto Rico has received accreditation by t ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Kantar Media Names Carens President
MediaDailyNews, Wayne Friedman - Monday, August 22, 2011
Kantar Media has made some senior staffing changes. George Carens becomes preside ...
- Millennials Watch More TV Online
MediaDailyNews, Wayne Friedman - Friday, August 19, 2011
Young media consumers -- Millennials -- continue to consume much more televisi ...
- Media Stocks Get Hammered As Sharp Declines In Market Continue
MediaDailyNews, Wayne Friedman - Thursday, August 18, 2011
More bad economic news resulted in another round of harsh and sha ...
- MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
With a new cross-media research service about to launch, the Media Behavi ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- PGA Bogeys Without Tiger In Tank
MediaDailyNews, Wayne Friedman - Monday, August 15, 2011
Another lesser-known golfer, and no golfer named Tiger, contributed to double-digit prelimina ...
- 'Jersey Shore' Charts High Numbers, Less Viewers
MediaDailyNews, David Goetzl - Friday, August 12, 2011
The second episode of this season's "Jersey Shore" experienced a significant viewersh ...
- GOP Iowa Debate Nabs 5 Million Viewers
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Fox News Channel pulled in more than 5.053 million total viewers a ...
- GRP Is A Lazy Metric, Exposure Isn't Performance
Online Media Daily, Barry Lowenthal - Monday, August 15, 2011
Trying to apply a GRP metric to online media is the wro ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- Rentrak Revs Up 13%, CEO Invests In Company
MediaDailyNews, David Goetzl - Friday, August 5, 2011
With its share price dropping, CEO Bill Livek said he has invest ...
- Social Media TV Tracking Puts 'Family' On Top
MediaDailyNews, Wayne Friedman - Tuesday, August 2, 2011
Social media tracking of TV shows continues to reveal new trends ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Nielsen Touts Walmart Alliance, Revs Hit $1.4B
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
Nielsen CEO Dave Calhoun lauded the company's recent deal with Walmart ...