- Trust But Verify: Marketers Doing More Agency Evaluations
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
According to a new report analyzing marketer-media agency business relationships, the frequen ...
- ESPN To Use Research Tracking Day-In-The-Life Of Media Consumers
MediaDailyNews, Joe Mandese - Friday, September 30, 2011
ESPN has signed on as the charter subscriber of a promising n ...
- ABC, CBS Tops With Affluent Viewers
MediaDailyNews, Wayne Friedman - Wednesday, September 28, 2011
ABC says based on the first week of the broadcast prime-time seaso ...
- CBS' 'Men' Continues Its Hot Streak
MediaDailyNews, Wayne Friedman - Tuesday, September 27, 2011
"Two and A Half Men" still roared through the second Monday ...
- ABC Flies High With 'Pan Am'
MediaDailyNews, Wayne Friedman - Monday, September 26, 2011
ABC has gained some nice lift on the first Sunday night ...
- Asian-American TV Homes Rise Nearly 10%
MediaDailyNews, David Goetzl - Monday, September 26, 2011
While much has been made of the growth in the Hispanic populatio ...
- Fox Trumpets Thursday Numbers, But 'Big Bang' Best
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
While Fox got no improvement from its highly touted "X-Factor" on i ...
- Vevo, Warner Music Lead YouTube Partner Rankings
Online Media Daily, Gavin O'Malley - Friday, September 23, 2011
August marked the first month of official rankings for comScore YouTube Partn ...
- 'X Factor' Strikes Chord Below Agency Forecast
MediaDailyNews, Wayne Friedman - Thursday, September 22, 2011
Perhaps the most highly touted show of the fall season, Fox's ...
- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
Days after it became known that one top neuroscience-based marketing researcher w ...
- Kutcher Brings New Sheen To 'Men'
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
The big buildup for CBS' "Two and a Half Men" didn't disappoi ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
- ANA, IAB, 4A's Unveil 'Measurement' Framework, Plan For Pilot Tests
Online Media Daily, - Monday, September 19, 2011
The ANA, IAB and 4A's just released the first phase of the ...
- CW Bewitches With 'Secret Circle'
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
In its season premiere, CW's "Secret Circle" posted a nice preliminary Niels ...
- NBC Gets Laughs At 'Night'
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
NBC had some good reason to cheer for its new comedies ...
- Best Times For Mobile Marketing, Convergence, Apps Key
Online Media Daily, Mark Walsh - Tuesday, September 13, 2011
Mobile devices are used as much -- if not more -- ...
- Computers Still Dominate Campus Life, But College Kids Opt For Mobility
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Conventional wisdom might suggest that college age Americans are the earliest adopte ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- San Diego Blackout Cancels Nielsen Ratings
MediaDailyNews, - Friday, September 9, 2011
The blackout that affected 1.4 million homes in the San Diego regi ...
- More Mobile Campaigns Embracing Video
Online Media Daily, Mark Walsh - Friday, September 9, 2011
The appetite for watching video on mobile devices continues to grow. N ...
- Nielsen Brings TV Metrics To Online Ads
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
Nielsen said its new service, which measures online advertising, including video, h ...
- Affinity, Zinio Team For Digital Mag Research
MediaDailyNews, Erik Sass - Wednesday, September 7, 2011
Responding to surging public interest in tablet-style computers and e-readers, and t ...