- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI a ...
- How to Measure ROI in Online Video
VidBlog, Daisy Whitney - Friday, October 28, 2011
Let's say you're a media buyer. And you just plunked down clie ...
- CNBC, ESPN Sign Arbitron To Measure OOH
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
CNBC, which has long sought to quantify its significant viewing in offic ...
- Affinity's Magazine Study To Report Quarterly
MediaDailyNews, Fern Siegel - Wednesday, October 26, 2011
Affinity's American Magazine Study will begin reporting total brand audience estimates f ...
- Gray Taps Rentrak To Track Additional Markets
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
Rentrak, the measurement company using set-top-box data as a basis for loc ...
- Is Social Buzz Boosting TV Ratings?
Online Media Daily, Alex Iskold - Wednesday, October 26, 2011
Television viewers are no longer just watching TV passively -- they a ...
- Post-PC World: 55% of Entertainment Data Traffic On Consoles, Mobile
Online Media Daily, Steve Smith - Wednesday, October 26, 2011
By the raw data traffic metric of bits and bytes, the Post- ...
- Broadcast Race Tightens, Fox Leads
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Now five weeks into the new season, Fox is still on t ...
- Broadcast Nets Register Small Uptick
MediaDailyNews, David Goetzl - Monday, October 24, 2011
Ad-supported cable continues to top the broadcast networks this season by lar ...
- Syndicated Shows Enjoy Uptick
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
No "Oprah Winfrey" for syndication this year. So what's left for oth ...
- This Fall, Let's Spring Spot TV Ahead
MediaDailyNews, Kevin Gallagher - Thursday, October 20, 2011
To stay relevant with advertisers, it is important that spot TV kee ...
- Nielsen, Carrier IQ Team To Measure Mobile Services
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
Nielsen has struck a partnership with Carrier IQ to measure the performan ...
- 'Men' Beats Rivals, Beefs Up CBS Lineup
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2011
Though declining in ratings from its crazy heights in its initial episode ...
- NFL Football On TV Scores For Advertisers, Little Time-Shifting
MediaDailyNews, Wayne Friedman - Friday, October 14, 2011
For TV networks, NFL football continues to be the steady and valuab ...
- Social Media Has Negligible Effect on TV Ratings
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overa ...
- Sports Pulls Cable Ahead of Broadcast
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
Cable networks continue to pop into the big time, being directly competiti ...
- comScore Upgrades Social Ad Tracking
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Despite the flood of marketers into social media, measuring the performance ...
- Networks, Advertisers Consider Set-Top Data For Audience Guarantees
MediaDailyNews, David Goetzl - Wednesday, October 5, 2011
A top CNBC researcher suggested Wednesday that set-top-box data can offer mo ...
- Time Inc. Offers To PinPoint Ad Sales
MediaDailyNews, Erik Sass - Tuesday, October 4, 2011
Time Inc. has unveiled PinPoint, which compares Time Inc. subscriber data wi ...
- C3 Accreditation: The Big Story Nielsen Never Told
MediaDailyNews, Steve McClellan - Wednesday, October 5, 2011
The lag time between accreditation and its full disclosure raises many questio ...
- Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2011
Are people who were born or grew up after the explosion ...
- 'Pam Am' Still Flying, 'Makeover' Sees Uptick
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
ABC's new "Pan Am" at 10 p.m. slipped about 20% from i ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Scripps, Cox Use Citrus To Measure Audience
Online Media Daily, - Tuesday, October 4, 2011
Scripps Networks, the National Hockey League, Cox Media Group, InvestingChannel and Marti ...
- IAB: Mobile Needs Metrics Now
Online Media Daily, Steve Smith - Monday, October 3, 2011
In a new report from the Interactive Advertising Bureau, the digital ...