- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- 'Big Bang' Tops 'Idol,' NBC Trails
MediaDailyNews, Wayne Friedman - Friday, January 27, 2012
For the second consecutive week, Fox's "American Idol" on Thursday was best ...
- 'Idol' Reigns In TV, Social Media Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
For those believing social media activity and traditional TV ratings can wo ...
- 'Bang' Challenges Falling 'Idol'
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
Network television got a lot closer on Thursday night -- sometimes broadca ...
- 'Idol" Still On Perch, Makes VOD Debut
MediaDailyNews, Wayne Friedman - Thursday, January 19, 2012
Fox's "American Idol" starts up its 11th season as TV's still-biggest sh ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Harris: NCIS' Harmon Most Popular TV Star, DeGeneres Now No. 2
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Looking to more closely align your brands with consumers' favorite TV star ...
- Smartphone Reach Hits 46% In 2011, iPhone Tops Android
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Last year ended with smartphone penetration in the U.S. reaching 46%, accordi ...
- Online Video Views Skyrocket, But Overall VIewership Dips
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
After an unexpected dip in November, domestic online video viewership regained i ...
- NFL Bests 'Globes,' Comedy Proves 'Dynamite'
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
Big-time event network programming was in force Sunday with the NFL playo ...
- Disney Retains Valuable Brand Status, MTV Drops
MediaDailyNews, David Goetzl - Monday, January 16, 2012
Disney held firm as the ninth-most-valuable brand in the world, while M ...
- TiVo: DVR Viewers Watch More Recorded Than Live TV
MediaDailyNews, Wayne Friedman - Thursday, January 12, 2012
TiVo says research shows DVR-equipped viewers are watching more recorded TV a ...
- ABC Gets Big Laughs WIth Comedies, 'Chelsea' Has OK Debut
MediaDailyNews, Wayne Friedman - Thursday, January 12, 2012
ABC showed off big ratings again for its comedies on Wednesday nig ...
- CBS' Tassler Trumpets Comedy Hits, Ratings
MediaDailyNews, Wayne Friedman - Wednesday, January 11, 2012
CBS has a lot to cheer about so far in the 2011-20 ...
- Sticky Meter: Univision, CBS, TNT Score Top Marks
MediaDailyNews, Wayne Friedman - Wednesday, January 11, 2012
When it comes to shows in which TV viewers hang around t ...
- 'Downton Abbey' Scores Viewers, Key Sponsorship For PBS
MediaDailyNews, David Goetzl - Tuesday, January 10, 2012
PBS said Sunday's second-season premiere of British period drama "Downton Abbey" dr ...
- Touchdown: NFL Delivers Best TV Numbers
MediaDailyNews, Wayne Friedman - Friday, January 6, 2012
The NFL is still the strongest sports franchise, according to analysts ...
- Marketing Executives Expect Measurable Campaigns; Few Can Deliver
Research Brief, Jack Loechner - Friday, January 6, 2012
State of Marketing Measurement Survey shows that while 82% of marketers s ...
- TV Shows Dip, 'Bachelor' Has Blues
MediaDailyNews, Wayne Friedman - Tuesday, January 3, 2012
On the first weekday of the new year, ABC's season premiere ...
- History, FX Enjoy Biggest Cable Lift In '11
MediaDailyNews, Wayne Friedman - Monday, January 2, 2012
Some cable networks offered up some surprising improvements in 2011 -- a ...