- Olympics Ratings Win Gold For NBC
MediaDailyNews, Wayne Friedman - Tuesday, July 31, 2012
The third night of competition at the London Summer Olympics scored ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Olympics: Opening Ceremony Ratings Soar In Canada
MediaDailyNews, David Goetzl - Monday, July 30, 2012
Viewership for the Opening Ceremony also impressed north of the border. Friday ...
- Bigger Video Player, Better Ad Performance
Online Media Daily, Gavin O'Malley - Monday, July 30, 2012
While the mobile revolution is shrinking everything in sight, expect marketers ...
- Google+ Followers Up, Actively Follow Top 100 Brands
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
The number of people following the top 100 brands in the Googl ...
- Poll: CBS Grabs Brand Of The Year Spot
MediaDailyNews, David Goetzl - Thursday, July 26, 2012
CBS has taken a top brand ranking among broadcast networks, according ...
- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Fallen 'Idol' Impacts Fox's Supremacy
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Posting the biggest rating drop in its history this past season, Fox ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Nielsen To Overhaul Local Metrics In 4Q
MediaDailyNews, David Goetzl - Friday, July 20, 2012
Nielsen's overhaul of its local measurement service with set-top-box data and ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- TV News Staffing Numbers Highest Since 2000
MediaDailyNews, David Goetzl - Wednesday, July 18, 2012
When broadcasters go to Congress again and argue that they need mo ...
- 'Breaking Bad' Flying High In Season Opener
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
A mid-July Sunday night brought back the long-awaited return of AMC's "Breaki ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Report: Samsung Ranks As Most Effective Ad
MediaDailyNews, David Goetzl - Tuesday, July 3, 2012
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankin ...