- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- Telecom Sector Posts Top Ad Growth In 2012
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Nielsen data shows the telecom sector saw the highest growth in glob ...
- Fox's 'Following' Follows Strong Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2013
Fox's new show "The Following" has done something no new network dra ...
- Rentrak Adds Another Scripps TV Station
MediaDailyNews, Fern Siegel - Friday, January 25, 2013
Rentrak Corp. signed a multi-year local TV ratings contract with Scripps Televisi ...
- 'Leno' Trumps 'Kimmel" In Late Night
MediaDailyNews, Wayne Friedman - Friday, January 25, 2013
After a brief rise to the top of the late-night ratings hea ...
- Innovid Gets MRC's Blessing
Online Video Daily, P.J. Bednarski - Thursday, January 24, 2013
The research council MRC approved Innovid's advanced ad server on Thursday ...
- Rentrak Touts New Logo, Added Metrics Reach
MediaDailyNews, David Goetzl - Tuesday, January 22, 2013
Rentrak refers to itself as the leader in capturing video-on-demand viewership. A ...
- NHL Scores Big Ratings Goal
MediaDailyNews, Wayne Friedman - Monday, January 21, 2013
Somewhat surprisingly, NBC's opening-day ratings for the start of an NHL shorten ...
- NFL Title Game Sees Viewers Down Double Digits
MediaDailyNews, David Goetzl - Monday, January 21, 2013
The NFL said its conference championship games Sunday each drew an avera ...
- 'Idol' Still Reigns, But With 20% Viewer Decline
MediaDailyNews, Wayne Friedman - Thursday, January 17, 2013
TV's once mighty "American Idol" hasn't completely fallen -- it's just le ...
- Most Americans Consume Video Ads
Online Media Daily, Gavin O'Malley - Tuesday, January 15, 2013
Thanks to faster Web connections and technology upgrades, most Americans now regular ...
- Nielsen Report: Moving Beyond 7 Days Of Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Monday, January 14, 2013
In pushing to account for all TV viewing, some network executives wa ...
- CW Q4 Results: TV Improves Overall, Online Video Rises
MediaDailyNews, Wayne Friedman - Monday, January 14, 2013
Pasadena, Calif. -- The CW is having a better season so f ...
- 'Kimmel' Does Well In New Slot
MediaDailyNews, Wayne Friedman - Friday, January 11, 2013
ABC's major late-night programming moves seems to be getting traction through t ...
- Pandora Expects To Generate $422M In 2013
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Music lovers tuned into Pandora, the Internet radio service, in December 20 ...
- Ace: Tablets, Refrigerator Spots Top 2012 Ads
MediaDailyNews, David Goetzl - Friday, January 4, 2013
Samsung offered up three of the top 10 most effective ads ...
- Cumulus, Arbitron Sign Deal For Radio Ratings
MediaDailyNews, Erik Sass - Thursday, January 3, 2013
Arbitron has won over one of the last major holdouts for i ...
- Social Media Marketing Just An "Add-On" To Job Description
Research Brief, Jack Loechner - Wednesday, January 2, 2013
According to a recent Ragan/NASDAQ OMX Corporate Solutions survey, 65% of responden ...
- Mobile Marches Into The New Year
The Third Screen, Chuck Martin - Wednesday, January 2, 2013
A new year provides an opportunity to take a snapshot look ...