- Ad-Supported Cable Ups TV's Viewing Numbers, Time-Shifted TV Climbs
MediaDailyNews, Wayne Friedman - Thursday, March 28, 2013
First-quarter 2013 so far has brought more overall TV viewing for U. ...
- Facebook Says Its Users Are Addicted To The Mobile Product
MoBlog, Steve Smith - Friday, March 29, 2013
Facebook released research this week showing that it is far and aw ...
- What's It Take To Be A Modern Marketer?
Research Brief, Jack Loechner - Friday, March 29, 2013
According to a new study by Eloqua, Modern Marketing, modern marketers understa ...
- CBS Beats All Rivals, NBC Gets Competitive
MediaDailyNews, Wayne Friedman - Wednesday, March 27, 2013
Although CBS still sat in first place through March 24, competition ...
- Kimmel's Late-Night TV Threat: Grabbing Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, March 26, 2013
The drama around network late-night programming continues -- and NBC's "Tonight Sh ...
- Mobile Messaging Analytics: 3 Essential Metrics You Should Be Tracking
Mobile Marketing Daily, Cezar Kolodziej - Wednesday, March 27, 2013
Mobile analytics is often difficult to measure because of platform fragmentation a ...
- Tablet Gaming Is Hacking And Slashing Other Platforms
MoBlog, Steve Smith - Tuesday, March 26, 2013
Gaming on tablets is so compelling that it not only is t ...
- Calculating The Worth Of Mobile Features
SearchBlog, Laurie Sullivan - Tuesday, March 26, 2013
Speed and convenience are the main drivers of a mobile search, b ...
- Men Outspend Women In Free-To-Play Games
Online Media Daily, Mark Walsh - Thursday, March 21, 2013
Men are three times more likely than women to make in-game purchas ...
- Quantcast Adds Mobile App Data
Online Media Daily, Mark Walsh - Thursday, March 21, 2013
Online audience measurement firm Quantcast has launched a new service for tracki ...
- ABC's 'Splash' Makes Waves
MediaDailyNews, Wayne Friedman - Wednesday, March 20, 2013
ABC's "Splash," a reality competition show where celebrities make big dives in ...
- Quantcast Adds App Measurement
Mobile Marketing Daily, Mark Walsh - Thursday, March 21, 2013
Online audience measurement firm Quantcast has launched a new service for tracki ...
- Apps Outpacing Browsers On Smartphones 7:2
Online Media Daily, Laurie Sullivan - Wednesday, March 20, 2013
U.S. consumers now spend 1 in every 10 discretionary dollars online ...
- Mobile Gaming, Social Networking Peak During TV Prime Time
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
People spend the most time playing mobile games and using their devic ...
- Twitter Buzz Tied To TV Ratings
MoBlog, Mark Walsh - Wednesday, March 20, 2013
The growing relationship between Twitter and TV was underscored in December wh ...
- Just The Facts, Please
Marketing Daily, Bob McCurdy - Tuesday, March 19, 2013
At the 4As conference in New Orleans, a number of speakers referenc ...
- Microsoft Highlights Usage Across Device 'Pathways'
Online Media Daily, Mark Walsh - Thursday, March 14, 2013
Microsoft has released a new study focused on why people are usi ...
- Arbitron Warns Clients Against Social Media Pitfalls
MediaDailyNews, Erik Sass - Wednesday, March 13, 2013
Arbitron, the country's dominant radio ratings firm, is warning radio station clien ...
- 'Bang' Dominates Syndie Ratings
MediaDailyNews, Wayne Friedman - Tuesday, March 12, 2013
Among syndication TV shows, "Wheel of Fortune" dashed to the line a ...
- The Comeback Kid: NBC Leads Nets In Adult C3 Stats
MediaDailyNews, Wayne Friedman - Friday, March 8, 2013
NBC continues to have a tough first quarter through January 13, b ...
- Netflix's 'Cards' Lags Behind Rival TV Shows In Social Media Buzz
MediaDailyNews, Wayne Friedman - Friday, March 8, 2013
Netflix's "House of Cards" viewing numbers are still a mystery. Less ...
- Nielsen, Arbitron Continue To Pursue Federal Merger Approval
MediaDailyNews, David Goetzl - Friday, March 8, 2013
The FTC has asked both Nielsen and Arbitron for further information ...
- C3 Viewing Stats Trump Live-Only
MediaDailyNews, Wayne Friedman - Thursday, March 7, 2013
Looking at C3 TV viewers in the first half of the ...
- Meh! Marketers And Agencies Underwhelmed By Mobile Executions
Mobile Insider, Steve Smith - Thursday, March 7, 2013
Even marketers give themselves only average marks in their mobile executions, whi ...
- How Up-Lifting Was That In-App Brand Campaign, After All?
MoBlog, Steve Smith - Thursday, March 7, 2013
The familiar brand effect measurement regimen has been introduced into Nielsen's produ ...
- New In-App Ad Rules, Nielsen Debuts Mobile Brand Effect
Online Media Daily, Mark Walsh - Wednesday, March 6, 2013
New guidelines governing measurement of ads within mobile applications were issued tod ...
- ABC Expands Guarantees, Media Buying Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 5, 2013
Looking to finally broaden the way advertisers get TV viewer guarantees, thr ...
- Court Throws Out $1B NDTV Suit Against Nielsen, WPP
MediaDailyNews, Steve McClellan - Tuesday, March 5, 2013
A New York Court has dismissed a $1 billion lawsuit by Indi ...
- Arbitron CEO Creamer Has Deal - Will He Stay?
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Arbitron's deal with President-CEO Sean Creamer includes a compensation package of ...
- 1 + 1 = ?
MediaDailyNews, Tony Jarvis - Tuesday, March 5, 2013
After a qualitative study of its members and "listening to industry perspective ...