- Nielsen Launches Digital Ratings To Measure TV Viewers Online
MediaDailyNews, Wayne Friedman - Tuesday, April 30, 2013
Expanding its metrics services on the Internet, Nielsen now has announced ...
- A+E, Fox News, TNT Register Big Viewer Gains
MediaDailyNews, Wayne Friedman - Tuesday, April 30, 2013
TV viewer gains were had by A+E, Fox News, and TNT ...
- In Algorithms We Trust - Too Much?
Marketing Daily, Bob McCurdy - Tuesday, April 30, 2013
Do we trust algorithms and mix-modeling studies too much? Mix-modeling results a ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
MediaDailyNews, Joe Mandese - Monday, April 29, 2013
In a first-mover play reminiscent of the one it pulled off wi ...
- Nielsen Upbeat About FTC Review, Cross-Platform Ratings Response
MediaDailyNews, David Goetzl - Thursday, April 25, 2013
Nielsen is nearing completion of the Federal Trade Commission's request for mo ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- 'Voice' Still Sings, But CBS Takes Tuesday Night
MediaDailyNews, Wayne Friedman - Wednesday, April 24, 2013
CBS squeezed through a Tuesday night win over NBC with a mo ...
- Tablets Convert Consumers More Often Than Smartphones
Online Media Daily, Laurie Sullivan - Wednesday, April 24, 2013
Tablets have become the mobile device choice for consumers shopping online. Tho ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- NBC News' Boston Bomber Ratings, Cable Nets Soar
MediaDailyNews, Wayne Friedman - Monday, April 22, 2013
Wall-to-wall Monday to Friday coverage of the Boston Marathon bombing sent broadca ...
- Higher Incomes Correlate With Streaming Subscriptions
MediaDailyNews, Wayne Friedman - Friday, April 19, 2013
Big household incomes have a lot to do with people getting tho ...
- NBA TV Outpaces Big TV Nets
MediaDailyNews, Wayne Friedman - Friday, April 19, 2013
Major TV networks had an uneven NBA season ratings-wise. The league's o ...
- Netflix, Hulu Views Rise With Affluent Consumers
Online Media Daily, Gavin O'Malley - Friday, April 19, 2013
Demographic findings are increasingly critical for marketers as all consumers spend mo ...
- TVB To TV Advertisers: C3, Live-Plus Ratings Close Gap
MediaDailyNews, Wayne Friedman - Thursday, April 18, 2013
Looking to push its rating agenda that includes time-shifting viewing, TVB, t ...
- QSR Marketers Resonate With 2 Generations
MediaDailyNews, David Goetzl - Wednesday, April 17, 2013
Maybe the generations have different tastes, but five restaurant marketers have fou ...
- Devices Getting 20% Of Search Budgets As Spending Soars
MoBlog, Steve Smith - Thursday, April 18, 2013
The share of mobile clicks and spend in search advertising is movi ...
- Heavy Media Users Still Spread Their Interests
Research Brief, Jack Loechner - Thursday, April 18, 2013
According to results from an Edison Research and Arbitron study. heavy usa ...
- Arbitron Shareholders Approve Nielsen Takeover Deal, FTC Reviewing
MediaDailyNews, Erik Sass - Tuesday, April 16, 2013
The proposed acquisition of Arbitron by Nielsen came a step closer ...
- Viewers May Like The Idea Of TV Network Apps More Than They Actually Use Them
MoBlog, Steve Smith - Wednesday, April 17, 2013
When it comes to second-screen synchronized viewing, viewers seem to be ...
- Facebook Tops All Global Brands
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Thanks to continued innovation, Facebook remained the top global brand for t ...
- Americans Register Dip In Social Media Activity
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Proportionate to other online activities, new research shows that the time U. ...
- SET Media Adds Nielsen Ratings To Velocity
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings ...
- Heinz Revamps Foodservice Web Site, Traffic Rises
Online Media Daily, Gavin O'Malley - Monday, April 15, 2013
Heinz redesigned its Foodservice Web site to reflect industry demand. The resul ...
- 'Idol' Builds Momentum Against Rival 'Big Bang'
MediaDailyNews, Wayne Friedman - Friday, April 12, 2013
Moving toward its singing competition final episodes, Fox's "American Idol" continues ...
- All Good Recipes Include Cookies
Marketing Daily, Pascal Bensoussan - Friday, April 12, 2013
To use data effectively, marketers require a methodology to measure, identify, a ...
- Q1 Mobile Paid-Search Clicks: Google 28%, Bing 16%
SearchBlog, Laurie Sullivan - Friday, April 12, 2013
Marketers spent 24% more on paid-search ads across all engines in ...
- NatGeo Channel Registers Big Boost In Sunday Shows
MediaDailyNews, Wayne Friedman - Wednesday, April 10, 2013
National Geographic Channel says interactive activity for its Sunday night programs h ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- 'Big Bang' Still Tops 'Idol'
MediaDailyNews, Wayne Friedman - Friday, April 5, 2013
CBS' "Big Bang Theory" continues to have its way with Fox's "Americ ...