- 70% Of Mobile QSR Campaigns Use Location Targeting
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Mobile campaigns for quick-serve and casual dining restaurants are all about drivi ...
- NBC Owns Monday, 'Voice' Still Sings
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2013
Officially into TV's summer season, NBC's springtime start "The Voice" continues ...
- What Are Second-Screeners Doing On That Other Display Anyway?
MoBlog, Steve Smith - Wednesday, May 29, 2013
Devices have found a home in America's living rooms. Deal with i ...
- App 'Power Users' On SessionM Network Drive 78% Of Time Spent
Online Media Daily, Mark Walsh - Tuesday, May 28, 2013
"Power users" are defined as the third of people responsible for t ...
- Do New Business Metrics Need To Convince Consumers To Watch Entertainment On New Platforms?
TV Watch, Wayne Friedman - Wednesday, May 29, 2013
More than ever now, TV executives believe the current viewing/usage metrics don ...
- Networks Tie For Last Month Of The 2012-2013 Season, NBC Gains Ground
MediaDailyNews, Wayne Friedman - Friday, May 24, 2013
The four major networks were in a virtual tie for the la ...
- Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 22, 2013
For the first time in a year-long period, the biggest multichannel vid ...
- NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place
MediaDailyNews, Wayne Friedman - Wednesday, May 22, 2013
NBC leads with "The Voice," while ABC's "Dancing With the Stars" ...
- Google Releases Self-Serve Display Benchmark Tool
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Google introduced a tool Wednesday that lets brand marketers and agencies pu ...
- Media Execs Re. $1 Bil NewFront Estimates: What Are They Smoking?
TV Watch, Wayne Friedman - Thursday, May 23, 2013
Wild upfront digital video estimates postured that many platforms/sites could get ...
- TiVo Boosts Revs, Data Efforts
MediaDailyNews, Wayne Friedman - Tuesday, May 21, 2013
TiVo made gains for its first-quarter revenue results with higher cable operat ...
- CBS Scores Big Victory In 18-49 Demo
MediaDailyNews, Wayne Friedman - Tuesday, May 21, 2013
Just two days before the finish of the TV season, CBS clai ...
- (Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY
MediaDailyNews, Steve McClellan - Tuesday, May 21, 2013
New Delhi Television is trying to revive its $1 billion lawsuit again ...
- Showrooming Overhyped, Mobile Key To Shopping Purchases
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblow ...
- More Consumers Turn To Mobile To Research, Book Travel
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
The majority of consumers used a mobile device to book travel ...
- 'Tonight' Still King Of Late-Night TV
MediaDailyNews, Wayne Friedman - Friday, May 17, 2013
While NBC proceeds to set up its late-night changes for next yea ...
- 'Idol' Falls, 'Bang' Leads Thursdays
MediaDailyNews, Wayne Friedman - Friday, May 17, 2013
The TV broadcast network environment is definitely shifting -- as evidenced ...
- Android On 75% Of Smartphones Shipped In Q1
Mobile Marketing Daily, Mark Walsh - Thursday, May 16, 2013
Android ran on three quarters of the smartphones shipped in the fir ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Univision, Telemundo Tout Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 15, 2013
With the broadcast network season close to ending, many mid- and smaller-siz ...
- Netflix Sees Surge In Tablet Viewing
Online Media Daily, Mark Walsh - Wednesday, May 15, 2013
During the first quarter, Netflix surpassed 29 million subscribers, putting it ...
- ABC Participates In Metrics Trial For Mobile Devices
MediaDailyNews, Wayne Friedman - Tuesday, May 14, 2013
ABC will participate in the first trial of Nielsen Online Campaign Ratin ...
- Rookie TV Shows Score: 'Carrie,' 'Hannibal' Devour Rivals
MediaDailyNews, Wayne Friedman - Tuesday, May 14, 2013
Going into next season, some TV networks' rookie crop of shows ha ...
- Clear Channel's iHeartRadio Reports 30 Million Users, Audio Competition Heats Up
MediaDailyNews, Erik Sass - Tuesday, May 14, 2013
Clear Channel Entertainment and Media's iHeartRadio app has over 30 million register ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Pittsburgh Tops Major TV Viewing Cities
MediaDailyNews, David Goetzl - Friday, May 10, 2013
By one metric, Pittsburgh residents watched more live TV in the Februa ...
- Arbitron Dials Up Revs 5%, Cross-Platform Efforts
MediaDailyNews, David Goetzl - Wednesday, May 8, 2013
In its release of first-quarter earnings, Arbitron said it also invested $4 ...
- Mobile Marketing Spend Hits $6.7B In 2012, Forecasts Soar
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
The mobile marketing ecosystem generated $139 billion in additional sales within t ...
- What Marketers Can Teach Each Other About Metrics
Marketing Daily, Ben Plomion - Wednesday, May 8, 2013
Too often, we view direct marketing and brand marketing as entirely separa ...
- TV Homes On Rise, Hits 115 Million
MediaDailyNews, Wayne Friedman - Tuesday, May 7, 2013
Based on its new definition of a TV home -- one th ...